Monday , June 14 2021

Jay-Z and Roc Nation are partnering with the NFL

Jay-Z and Roc Nation have just partnered with Big Time

On Tuesday (August 13th) New York Times announced that the Roc Nation founder will partner with the NFL to look at some entertainment options for the league. He and Rock will also lead some of the social justice initiatives in the league. That includes Hov, who, along with Rock, was named the League of Music Entertainment Strategist for the Super Bowl half-time.

NFL Commissioner Roger Goodell has made it clear that this does not necessarily mean that Hov will participate in this coveted spot.

"He said very quickly that he did not want this to apply to him, who is on the stage, that it was wider than that," Goodell says in an interview. "That quickly went beyond that. Hopefully he'll be playing in the Super Bowl sometime in the next few years? Yes. But I think we will all know if that time has come. He will know in particular. "

In addition to the Super Bowl, Roc Nation will also select artists to feature with different NFL content throughout the season. In a statement, Jay shared his thoughts on the partnership.

"I think we have autonomy," Jay said. "I suppose there will be many – with every large organization, we have internal problems right here in this building. Anything new will go through its growing pains. We put what we want to do on the table. The NFL agreed. So we will continue with this as if we have a partnership. "

As the deal relates to the element of social justice that Jay has long focused on, Roc Nation will help the NFL's existing Inspire Change program.

This is an interesting move against the backdrop of previous Super Bowl boycotts over the perceived abuse of former San Francisco 49ers quarterback Colin Kaepernick. Perhaps this new partnership may start some important internal conversations for Kap as well. Hov said he wants to help the NFL be inclusive.

"The NFL has a great big platform and it has to be comprehensive," he said. "They were ready to do some things, make some changes so we could do good."

A press conference is expected on Wednesday (August 14th).

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