A package arrives on the TARDIS and the Doctor is surprised to find that it's a fez … complete with a note asking for help from someone at the Kerblam! online delivery company. Arriving at the company's office on the moon of Kandoka, Doctor and her companions infiltrate Kerblam! pretending to be new employees. Their investigation reveals that the company is 90% automated, while several human workers have recently gone missing.
While Kerblam! it's going to be a positive public image, it's soon becoming apparent that not everything is as it seems. As the quest to discover who sent the note for help and why it continues, Doctor learns more about the dehumanizing working conditions of a company run by an artificial intelligence. But could there be something even worse happening there?
It's back to formula here for Doctor Who, returning to one of the longest running allegorical themes for the show: corporate greed vs. human welfare. As many viewers are well aware, the show has never had any problems with the concept of capitalism itself but rather with corporatism. Basically, it does not like to see the little guy being stepped on by faceless corporations, and that's a very good thing. Therefore, it should come as little surprise to see the turn of its critical attention to the world's largest online delivery service and, for the most part, it works.
It's just a shame that the last ten minutes of the episode are so weak that all the promises of the plot fall apart and some key elements are glossed over or simply forgotten about.
The episode starts off in a lighthearted way before slowly exposing the darker side of the workers' rights (or lack of them) and the seemingly callous way that those in charge view their employees. It also starts with a layer of creepiness and the company's robots look a whole lot more and more menacing once the lights flicker and the power goes out. It's standard Doctor Who and by rights should not be anything special, but it's a step up for this series so far in general. It's just a shame that the last ten minutes of the episode are so weak that all the promises of the plot fall apart and some key elements are glossed over or simply forgotten about.
In a predictable piece of storytelling, the people the audience is supposed to assume are the villains they are not the villains at all. That's fine, if predictable. Likewise, the threat everybody assumes is happening actually is not. That's fine too. Unfortunately, the twist that is revealed in its place does not quite add up and leaves too many unresolved questions, making it look like there was a last-minute unpolished rewrite. The second you start to think about it, the more flaws are exposed in the actual villain's plan … as well as how it's being countered. Was the Doctor really the best solution? Did the story's supposed victim? really have a fridge and a female character, and should not they be held accountable for their actions too? And how does the villain's plan work when they're aiming to kill the very people they're trying to help?
In a predictable piece of storytelling, the people the audience is supposed to assume are the villains they are not the villains at all.
It's true that there's some originality on display which can raise a wry smile from viewers, but it's not enough to hide the lazy writing at the end and it does not excuse it. For an episode that seemed like it was taking the moral high ground, it winds up pointing the finger at only the most obvious problem.
Still, by rights, this is still a solid enough episode to be enjoyable. It's also good to see the Doctor finally take a firm grip on one of her own stories, setting her as having the same strength of willpower as previous incarnations did. Her companions all have their brief moments to shine too, though there still seems to be one too many in the group. As for the subject, it's blunt and obvious, but as relevant as it was during Industrial Revolution – if not more so.
While nowhere near as emotionally satisfying as Demons of the Punjab, this episode achieves what The Tsuranga Conundrum failed to do – which is to be a classic Doctor Who story. It has intrigue, comedy, action, some scary thrills and is socially relevant. It may not always get it right, but for the most part it succeeds.
Doctor Who: Kerblam!