Wednesday , January 20 2021

Does it make sense for Google to get into the middle?



Google Pixel 3 has the same camera sensor as PocoPhone F1

A few years ago, practically all users clarified who the archetype of the middle circle was: A cell phone of about 200/300 euros, with low or medium power and a nice photo sectionThis is exactly what we find in terminals like Xiaomi Mi A2, Samsung Galaxy A6, Huawei P20 Lite and derivatives, the best of the environment,

Arriving in this scenario of other alternatives such as Samsung Galaxy A9, Nokia 7 Plus or BQ Aquaris X2 Pro, raises the cost of this mid range, arriving in some cases to exceed € 500Beyond the land where EnPlus and Xiaomi reign, there is peoples occupied by consumers who are willing to spend a little more money on the traditional signature.

Google wants to get these users with their Google Pixel 3 Lite and Pixel 3 Lite XL. It is the first time Google has entered this field, in the middle market market managed by Xiaomi. The theme deserves a few words, so I contacted some of my colleagues around the world tech, to contrast views and prospects for this new midrange "G".

When and how will these Pixel 3 Lite and 3 XL Lite arrive?

They compare Google Pixel 3 Lite XL to Pixel 3 Lite

According to rumors, Google Pixel 3 Lite and Google Pixel 3 Lite XL will arrive in January 2019, With an average of 2017 enhanced, as well as new proposals from manufacturers in the ovenGoogle would like to start this year with these two devices. As far as the technical specifications of these two terminals are concerned, we find some issues to be discussed.

Google Pixel 3 Lite and Google Pixel 3 Lite XL: Specifications and Features

Google Pixel 3 Lite Google Pixe 3 Lite XL
dimensions 151.3 x 70.1 x 8.2 mm 160 x 76.1 x 8.2 mm
screen 5.5-inch IPS with FHD + resolution 6 inches IPS? with FHD + resolution
processor Qualcomm Snapdragon 670 or Qualcomm Snapdragon 710 Qualcomm Snapdragon 670 or Qualcomm Snapdragon 710
RAM 4 GB 4 GB
OS Android 9.0 Foot customized by Google Android 9.0 Foot customized by Google
storage 32 and 64 GB that can not be expanded with microSD cards 32 and 64 GB that can not be expanded with microSD cards
cameras The main 12-megapixel, 8-megapixel front The main 12-megapixel, 8-megapixel front
battery 2915mAh + 3000mAh

Google Pixel 3 Lite and Google Pixel 3 Lite XL would have an exact definition of their specifications as hits the fact that base versions start at 32GBHowever, given that Google's goal is to enter your Pixel at the lowest possible cost and Google's unlimited storage strategy, your plan may make sense – though not yet justified.

Pixels always criticize their "scarce" hardware and will not be less in the middle class generation. But within this range, the camera, updates, and user experience are the three poorest places, and Google Pixel 3 Lite has all the newsletters to highlight in these aspects.

On the contrary, we celebrate this the camera sensors are the same as their older brothers, so we'll find a pretty close photographic experience that is not identical due to the CPU's limitations. This would be the most light and differential of Pixel 3 Lite since will come to offer the best photographic experience in this price range,

Something good: Pixel 3 Lite is required for a good mid-range shot

I will be direct, the cameras of the traditional mobile phones for signature between 200 and 600 euros are not goodIt may be enough for most users you think for 600 EUR I bought a mobile phone and a DSLR, but there is a difference in the average range at a photographic level that nobody has been able to fill. As long as specifications, sensors and cameras are improved, it is not understandable that a 400, 500 or 600 euro mobile phone makes worse pictures than many years ago, look where you look.

Google is the only company able to end the bad taste of the mouth that our cameras leave in the mid range. By arriving at certain prices, it is not enough to "make it right" or with the photographs "enough"The fact that the mobile phone is average does not have to meet the requirement is minimal when you judge the camera. In 2019, it is time for the average range to jump and be at least at high levels some years ago.

On the other hand, updates are another of the main weaknesses of the mid range, and with Pixel 3 Lite, which updates the flagship pace, is undoubtedly added value. Android is pretty much in-house if we want quick updates, we have to pay for high-end – And in some cases, they do not even update quickly. Pixel Lite will bring two years of system upgrades and three-year security updates in the mid range.

Something bad: They will not be as fast as Pixel 3, and I'm not talking about the processor

Google may plan to remove Android voice unlocking

Among the things that no one has fixed when buying a smartphone is the internal memory technology. Now the average range uses eMMC memory modules, rather slow compared to UFS memory modules. Even UFS compatible processor terminals, such as Xiaomi Mi 8 SE and Snapdragon 710, do not include these memories. This technology was implemented on Android in 2015 with the Samsung Galaxy S6, so it's time that the medium-high range does,

memory test

This will not be the case with Google Pixel 3 Lite because 32GB clearly show that, except for surprise, memories are not Google's priorityThis will be the main reason why Google Pixel 3 Lite will be slower than older brothers. However, if we do not permanently transfer heavy files or install large blocks of applications, the differences between memory can be priceless for the average consumer.

Andro4all's opinion and some of my colleagues

This is the Google Pixel 3 camera

My opinion of the arrival of these Pixel 3 Lite and Pixel 3 Lite XL is clear: Welcome every terminal that adds value to the market, Google repeats the formula by betting on the camera and the software on the hardware. A strategy that will not catapult you peak sales, but allow users who want to enjoy the best experience of Android Pie and camera at the height of the largest. The ability to have this photographic experience at a lower cost manages to cover one of the few remaining gaps in the mid range. Again, Google Pixel 3 will not be the best in its segment, but it will be the best alternative for lovers of clean software, updates, and camera, A risk bet that can work.

Christian Collado

Christian Collado, one of my friends for battle at Andro4all, and lover of pure ROM, seems to share some of the points I have previously commented on.

Personally, I think this is a good idea because of the progress they will make for the current mid range. After all, in this segment of 400-500 euros there are mobile phones of all kinds (very powerful, well designed, with huge batteries … And almost all of Xiaomi), but so far no one for this price can offer the Pixel experience camera and I think these Pixel Lite come to fill this gap, perhaps the last one left in this segment.

Again in camera tone and user experience. The average range has a void space called a chamber, and we seem to agree that these two terminals will come to ensure the need to push the market for years.

So knowing that they will have exactly the same sensors as Pixel 3 and the same Google enhancements in computer photography, I think it's good to finally have the chance to have the best camera without having to spend + 1,000 euros – and this without entering the "Pixel Experience" which also adds points, of course. Of course, I also think that if the normal Pixel is limited, the latter will be even worse and I think it will be hard to see it in markets like Spain or the United States.

Érika García

Érika García, an editor at CNET, tells us what many people think: that the camera can be won on the market, although on the land of OnePlus and Xiaomi it is quite difficult to introduce this concept, whose expected price will not fall below 400 or 500 euros.

I sincerely believe that for € 500, which I think is what will cost, I do not know if they will enter the market. To begin what they need to do is have more marketing because they have barely known PRODUCTTAZO, not to mention the exclusivity of Orange as an operator. So, starting from the foundation that the cucumber is normal and worth, I'm not clear with the high average range, so brutal that there is Oneplus or Xiaomi, is a good idea. You can win the market with the camera, which I hope will be the same.

Ivan Linares

Ivan Linares, Editor-in-Chief of El Androide Libre, also seems to be successful in Google's proposal, although it adds that hardware can be a limitation in the scenario where Xiaomi, Honor and Huawei are able to offer much for a while.

I see this as a wise decision because I believe that every producer has to offer a suitable product at different prices without losing the essence that characterizes it. Apple's strategy, which is only for high-bandwidth distribution, only works for the aforementioned Apple and knows how long; it is therefore positive that Google introduces its Pixel a bit cheaper. The problem is the rigid competition of this price segment on Android, as Google will not be able to compete for hardware (Xiaomi, Huawei and Honor have no rival). But since Google has managed to give the system a touch, I believe 400 euro Pixel can cost even compared to all Xiaomi Mi 8. Details like its excellent camera, image processing, system cleaning, instant updates … are part of the aura of value that no other manufacturer has.

Antonio Saban

Antonio Saban an editor in Engadget and Gentata, also tells us about these two Google Pixel 3, enthusiastically about the arrival of camera functions in the mid range, but adding more skepticism and doubt before the possible high price they would arrive at.

In the absence of more details, I do not quite understand Google's strategy with Pixel 3 Lite rumors. If the price that finally reaches the market share of 500 euros, I would look similar to Apple's iPhone XR. The difference that pixels do not enjoy popularity among the mass audience and no one expects a cheaper terminal,

Pixel 3, in its own right, looks like a great idea and a way to change the average range forever by reworking the benefits of HDR + and Night Sight in a segment that Xiaomi has neglected for years. Do it at such a high price when there are already very good "decent" camera terminals and pure Android, like Mi A2, does not see a trade gap.

Anyone who pays 500 euros is expecting a high-end rebate, but good in any way, not just the camera. If I come with Snapdragon lower than 710, for example, maybe Fortnite will not run and I do not think that is acceptable. The economic pixel would make sense for the price of the Nexus 4 input, but playing the trick of the camera instead of the power: all medium but high-end camera or almost high. Otherwise, "there is no market".

Nicholas Rivera

Nicholas Rivera, a Hypertext editor, also spent a few minutes commenting on the arrival of these Google Pixel 3 Lite and Google Pixel 3 XL Lite in the mid-range scenario. He tells us that software is not always enough to convince buyers, but it introduces Pixel into the mid-range market enrichment by introducing the benefits of these devices beyond the high range.

Placing a few mid-range pixels in my mind has a very clear goal: to make the benefits of Pixel spread beyond the high ranges. That means: People who spend 900/1000 euros on a mobile phone go mostly to Samsung or Apple. They do not even think of a pixel. And it has nothing to do with it being better or worse – that's another debate – but with the knowledge of the brand and the trust in it. Entering the mid range – if they do it well – is a way to expand and popularize this brand, benefits, and so on.

In addition, it is difficult to penetrate some markets (for example, which are emerging) with products at high prices. The average Pixel range can help in this respect. In the United States, they are not too competitive, so they can do well with Pixel in the mid range. In Europe and Asia, however, she has Xiaomi in front of her, which is very aggressive. It is true that Google has software to enrich your product (camera, performance, autonomy, etc.), but we have seen that this is not always enough. It will be interesting to see the approach they take to defeat Xiaomi and the company – assuming they want to do so, of course.

Possible threats

back to Xiaomi mi 8 lite

We saw that, in general, opinions rotate around the cameraThe introduction of the benefits of a 1000-euro terminal in the medium range is well accepted, although there are possible threats, It will not be easy to enter this terminal into the hole you want to borrow, in a land dominated by Xiaomi, and as Google's mobile compartment something that does not enjoy great popularity among consumers.

There is a good atmosphere when it comes to getting Google Pixel 3 Lite from some members of the technical community. However, there are many obstacles that need to be overcome, given the strong competition we find in these ranges.

OnePlus 6T as a threat to Pixel 3 Lite

On the other hand, there are people who think that for more than 400 euros that are provided for these pixels, it is quite plausible to think about alternatives like OnePlus or Xiaomi, in which case I would personally take the words of Ivan Linares. Google Pixel 3 Lite may be a better alternative to the top of the "cheap" range, if the camera and the software are a priority. We may not have the Snapdragon 845, but the performance of these pixels – in terms of daily use, far from the benchmark – should not be too far, and the photographic experience should be significantly better. hard, Google is in a difficult time, but it raises an interesting situation and comes to fill a gap that does not exist. As a Pixel Camera at Half Price, denying the most prestigious functions of their older brothers.

The middle and upper mid range should improve their camera, and finally we will have an alternative for the most demanding. The debate is whether this will be enough to make the Pixel 3 Lite an interesting end-user alternative that, although it matters to the camera, usually has aspects such as design or gross power when buying a phone. We will have to wait until January for let's see how Google's proposal is being implemented, but no doubt we face one of the biggest changes in this range – a situation she has never seen before.

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