Facebook is currently developing a strategy for united its three main messaging platforms: WhatsApp, Instagram, and Messenger on the Social Network. An unprecedented movement that will unite under a single platform – not a single application – a huge number of users.
He reveals it today The New York Times, which describes this action, mainly led by Mark Zuckerberg himself, and which, as mentioned, will not mean a merger of the three applications that continue to act as individual services. Instead, it is intended creating a common infrastructure so that users can connect to each other without having to register in the three, which allows messages to be sent from one service to another.
There is a huge task ahead
Joining these apps, though owned by Facebook, is a complex task and will take some time, as they have said several sources of the above-mentioned media. This will require "thousands of Facebook employees to reconfigure how WhatsApp, Instagram, and Facebook Messenger work at their most basic levels," without expecting it all to take effect until at least: end of the year,
In addition, one of the features that this movement will allow is to establish coded end-to-end messages between the three messaging services, a feature that is only activated in WhatsApp today. Facebook, opaque to the realization of its plans at the moment, announced that "they are working to make our messaging products more encrypted and consider ways to make it easier to communicate with friends and family through networks,
The specific details of how this integration will be completed, as well as the possible implications for millions of users of services, is something that remains to be clarified.
Facebook offers Facebook to provide
The ultimate goal of this merger seems to be clear: to strengthen Facebook users who are endangered by the exponential growth of the other two. Similarly, this integration could also mean improving prospects profitability in new ad formats or other services that allow money to enter the company's treasury.
on opposing movement It seems that this has also been shown by several Instagram and WhatsApp employees after a year in which the two services acquired at Facebook's different times have remained without their founders after leaving the company due to disagreements with Zuckerberg. Several employees of the latter also plan to leave the company as a result of these decisions.