Wednesday , January 20 2021

Ford Argentina: "By 2019, we are cautiously optimistic"

DWithin the amusements that Ford Argentina makes to the press every year, and where on that occasion the next launch, which will start in 2019 with the F150 and F150 Raptor, was presented the president of Grupo Sur, Ford South America Gabriel Lopez He gave a few words about what the year 2018 and the expectations for 2019 are.

The Executive Body stressed that 2018 is an interesting year; "We start with the expectations of a likely record market. Until May, we were managed with almost 1 million annual units, and we had a certain peak that we passed a million units, and then what happened happened: unfortunately a significant macroeconomic adjustment"And continued"The devaluation is significant with just over 110% accumulated so far this year, inflation is also significant, and of course the automotive industry has had to quickly adjust its prices to accompany the devaluation and try to maintain at least part of the margin level we had at the beginning of the year, and this is crucial in order to be able to continue our business and obviously be able to continue investing ahead", Condemned Lopez.

guillermo lopez fordGabriel Lopez, President of Grupo Sur, Ford of South America, has given the press the opportunity to note the fact that the brand annually makes this sector

The South Latin group president, despite these difficulties, said the brand continues to invest nearly $ 30 million in line upgrading to further improve the products it offers. But that was not the only thing "We also invest nearly $ 30 million to nationalize more than 100 Ranger components to join the auto-promotion promotion program that the government is trying to promote through automotive law".

On the other hand, he added "Another thing we did was find a new repository, we invested about $ 4 million, and we have a spare parts deposit that allows us to provide the level of service that customers through concessioners claim and have a percentage of first-time compliance higher than 98.5%; to say about level and world class".

Ford PlantFord Argentina invested $ 30 million in the modernization of its assembly line

He also commented on the efforts they make in terms of social responsibility with the school program they have been running for over 50 years and which began with a group of visionary concessionaires and a Ford management team who wanted to help build a number of schools throughout length and breadth of border areas and that this program is still in force.

As for his vision for the next 2019, he predicted:The truth is that we are cautiously optimistic, we think that after the second quarter the industry will start to improve; generally starts slowly in the first quarter, perhaps with the current level of about half a million per year, and from the second quarter improvement, and so on with the third and fourth. Of course, there are some things that need to happen; one is that the harvests are good because if there is no income from foreign currency, it will be complicated, this was one of the problems that we had in 2018, in a consulsion they are crucial for the start of the economy, apparently starting in the interior and that's why our focus is always a Ranger", Concluded the President.

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