Thursday , June 17 2021

Why Google pays nearly $ 10 billion to Apple? – GIGA



Even if the iPhone maker's business model differs significantly from the search giant, both companies will need to work closely together again in 2019. This means that Apple is rewarded with a royal award for offering some Google services to its platforms.


Why Google pays nearly $ 10 billion to Apple?

Source: GIGA.

Apple Service: 20% comes from Google

In recent years, Apple has increasingly pointed to rising revenue in the service department; not least because the new iPhone market will be saturated. As reported by CNBC (through 9to5Mac), only one company is responsible for one fifth of this revenue: Google.

Apple's giant Apple Mountainview search engine pays Apple – and several other companies – the default search capability to be Google. In the past calendar year Google is said to have paid the iPhone maker, according to Goldman Sachs analysts for nearly $ 9.5 billion. A simple but compelling reason for Google's annual transfer to Apple in billions.

For 2019, Google's share is expected to remain very high, albeit at a slower pace than in previous years. In the financial year 2017 it still had to be "nil" 3 billion dollars.

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Analysts expect package "Apple Prime"

Analysts also claim that Apple will in the future offer its own "Prime" package – based on Amazon Prime – to offset this slower growth. Analysts expect the "Apple Prime" idea for the internal video service. Growth in this area could again push the company's value over the $ 1 billion mark.

If you no longer want to use the Google search engine, you will find various other options in the iOS and MacOS system settings in Settings> Safari> Search Engine. Besides Google are also Yahoo, Bing and DuckDuckGo. In particular, DuckDuckGo has always supported the protection of consumers' personal data more than competition.


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