This Chinese tradition has become a commercial party, a pretext for managing online monster sales and increasing sales. This phenomenon starts happening here too.
Alibaba Internet Marketing Giant Turns Out 1.44 Billion (1.27 Billion Euros) in Two Minutes on "Singles Day" in China, a monster sales operation. The company can also beat last year's sales record.
November 11 – celebrated as "Singles Day" because of the succession "1" on date – is for Alibaba and its competitors the opportunity to increase their sales on a large scale with promotions. This party began with students in the 1990s, as a counterweight to Valentine's Day.
The biggest sales operation in the world
This event has become the biggest in the world, far ahead of Americans "Black Friday" and "Cyber Monday" together. It starts at midnight, local time. Two minutes later, the online sales giant China sold $ 1.44 billion in the Tmall web store. Xiaomi, Apple and Dyson products are the most popular.
After more than 15 hours, the counter was $ 24.3 billion, according to the South China Morning Post, while last year's record was $ 25.4 billion. The ongoing trade war between China and the United States seems to have little influence on domestic consumption.
And at home?
Still ashamed at home, the phenomenon of "Singles Day" began to develop. Some brands offer special discounts for this event, including electronic equipment or beauty products.