Nearly 48% of Belo Horizonte traders who have planned for mega-promotion events called Black Friday promise premium discounts of more than half the price of products to consumers on that date. Another 13.6% will reduce prices between 45% and 50%, according to a survey by Federao to do Comrcio de Minas Gerais (Fecomrcio MG). The number of companies that are expressive, according to the entity, has not determined the sales strategy when the survey was conducted, which means the percentage of participating stores must be higher than last year.
Only under a quarter of consumers in Belo Horizonte (23.8%) are waiting for the arrival of Brazilian megapromoo to shop. Black Friday will be held on the 23rd, inspired by a promotional festival created in the United States in 1990. "The success of the past few years is related to the fact that the date has become an opportunity for people to anticipate Christmas shopping, taking advantage of more prices well, while brands increase sales and strengthen their presence in the market, "said Elisa Castro.
The Fecomrcio MG survey shows that 60% of customers really want to take advantage of discounts to guarantee prizes for the holiday season. The majority (62.2%) plan to spend values above R $ 500. Another 24% say they have not decided to take advantage of the promotion, and are therefore vulnerable to trade in that period.
The most sought after article is electronic (34.8%); household appliances (24.6%) and clothing, drafts and accessories (21.7%). In addition to lower prices, people expect to find various brands and products (17.2%), as well as ease of payment (17.2%). Among the entrepreneurs who Fecomrcio MG heard, 35% were ready for mega-events.
Consumer attention and debt are factors that can make sales difficult at that time, according to 81% of problems that can disrupt business, according to entrepreneurs. The survey sample was from 256 companies, which were heard between 11 and 18 October.