The 13th São Paulo International Motor Show, the main automotive event held in Latin America, opened on the 8th, at the São Paulo Expo Exhibition & Convention Center. Brands strengthen their position on urban mobility and its development in the future. Electric cars and hybrids, the more connected they are, and autonomous models, are an extraordinary highlight.
The Brazilian Motor Show, held in São Paulo, is a true automotive symphony, which excites everyone
This program exclusively for the press, on the 7th, and opened its doors to the public on the 8th, hoping to receive more than 700,000 visitors until it ends on the 18th of this month.
1 FIAT – With a fully updated portfolio, "Fiat" brings courage and innovation to the event. In the moment of resumption, the brand announced an investment of R $ 8 billion in 2023 in Brazil. It has 30 cars (model concept and is purified in unpublished versions in an elegant booth). Among the new things, "Fastback," a beautiful concept car, which represents the evolution of the brand; and the launch of the "Fiat Professional" area, different service concepts for professional customers such as extended service hours, replacement of direct parts and spare parts. This service will be offered in the first quarter of 2019. Another new thing is the first "National National Digital Concession", which was launched in São Paulo, where the big difference is high technology that allows customers to be authentic customers. services use digital navigation to find out, select and explore Fiat models.
2. KIA – Among its 14 launches, Kia Motors highlights the "Stinger GT" model, a sporty sedan that has many technological developments, including high power and speed, which reaches 100 km / h in 4.9 seconds. The ongoing stakes are handled by "Soul EV", "Niro Hybrid" and "OptimaHybrid", all high-tech products. KIA is developing every year in Brazil, growing by 42% compared to 2017. With a favorable amount, intending to import 20,000 other motorized vehicles by 2019.
3 JEEP ® – Jeep ® invests in two new SUVs in the 2018 edition of Salão de São Paulo, with new "Wrangler" and "Cherokee". The launch includes an unprecedented 2.0 turbocharged engine, 272 hp and 8 teeth. Another modernity of the Cherokee is a redesigned interior and enhanced with a connectivity hub, freeing up more space for door objects. The Wrangler will be available in the first half of 2019, while the Cherokee model is a car maker bet for the possibility of returning to Brazil.
4. Ford – With two vehicles that represent innovation, Ford brings to the Auto Show two new things that have technology as the main pillar. The "Edge ST", the 2019 model, the first SUV of the brand that has the brand "Sport Technologies" exclusivity, invests in high performance and sportiness for categories and that reflect security and connectivity for consumers. This model is pre-sale for Ford customers at the event. Ford also introduced "EcoSportTitanium", which should be an update from the EcoSport line. Inside, the steppe at the rear can be discarded, thanks to the "Run Flat Tire" technology, which gives different tire construction characteristics, is able to run even at zero pressure for 80 km with speeds of up to 80 km / hr. In addition, Ford announced at the event that it would become the official Rock in Rio 2019 car manufacturer.
5. VOLKSWAGEN – This brand presents the first hybrid model launched in the Country, "GTE Golf". The car, which was successful in the European market, arrived in Brazil in 2019. Volkswagen also exhibited T-Cross, a model that integrates the company's strategy to offer global vehicles with special characteristics to meet local needs. each region. This will be the first SUV produced by a company in Brazil. For this, the car maker received R $ 2 billion in investment. What's more, the brand is developing a line of electric vehicles, based on sophisticated concepts and cutting-edge styles. The "I.D. CROZZ" is 1-CUV (crossover utility). Production begins in 2020, but manufacturers show an important initial vision of the family of new mobility electric cars. In 2025, VW will produce one million electric vehicles per year.
6 AUDI – Shows an updated product line, which will soon arrive in our country. At the end of 2019, 13 new models, among the re-styling, new and unpublished generations, will be at the brand dealers. Audi announced that the new "Audi e-tron", the brand's first electric car, was confirmed for Brazil and will arrive in the second half of 2019. Among the main highlights given by the brand at the event were the three most luxurious models of family A: "A6, A7, and A8 ". The new generation of vehicles is more modern, full of technology on board and brings perfect results. Another new car is "Q8", which is the top-of-the-line SUV brand. The four models feature one of the latest technologies in the company's engine lineup: the MHEV lightweight hybrid system. Audi also showed a new generation of "4 Avant RS", the most spicy version of the A4 family, which debuted on the Brazilian market in early 2019 and will be the first model presented at Salão do Automóvel de São Paulo to reach brand dealers in Brazil.
7 TOYOTA – This brand presents a futuristic and innovative model, celebrating 60 years in Brazil. Car makers are taking advantage of its launch to strengthen its campaign to an inclusive and sustainable society, with investment in hybrid technology, to bring more mobility to urban centers. Japanese brands present "Concept-i", a prototype vehicle equipped with artificial intelligence. It also shows automotive news with the "Yaris X Way" which will be in Brazil from 2019 and pick "Hilux GR", which will be the first available model of GAZOO Racing in the Country, limited edition to 420 units, which is equipped with a differential nassuspensions, ensuring more sportiness. Toyota has divided its stands based on themes to facilitate visitor movements: The Future of Mobility, Hybrid Technology, GAZOO Racing, and More Toyota.
Event: São Paulo International Motor Show
Date: November 8-18, 2018
Hours: from 1:00 to 22:00 (from 11:00 to 7:00 a.m. (Last Sunday, 18 November 2018)
Location: Sao Paulo Exhibition & Exhibition Center
Address: Rodovia dos Imigrantes, km 1.5 – Vila uagua Funda
Information and tickets on the site.