Facebook plans to integrate its Instagram, WhatsApp and Facebook Messenger messaging services into a common platform, the New York Times reported later, and later told the BBC that it was the beginning of a lengthy process.
The three mobile apps are separate, but the idea is to share a common platform so messages can move between them without having to install them all. Currently, this is only possible between devices, each of which has the appropriate application, i.e. they compete with each other for the attention of the user.
Messages between Messenger and WhatsApp will be exchanged in the future, for example, since it is sufficient for one of the communication devices to be one application and the other for the other.
According to the New York Times, the initiative was personally made by Mark Zuckerberg and the work on it is already under way. It should end by the end of this or the beginning of next year, the newspaper adds.
On the one hand, Facebook will make it easier to maintain one platform for the three services. On the other hand, such integration makes it more difficult to divide and sell if it is necessary for economic reasons or under pressure from regulators and governments.