Tuesday , June 15 2021

Asman strikes back: Denied registration number, the Saskatchewan man writes an offensive surname on the back door

When it comes to celebrating his last name, Dave Asman refuses to accept no answer.

After Saskatchewan's government denied his last request for an ASSMAN sign, the Melville man had a large inscription designed to reproduce the plate in question and then put the label on the back cover of his Dodge Ram truck.

Assman, a spokesperson for OSS, said he appealed against SGI's decision Tuesday and received a statement about four hours later that his request was rejected again. Then the railway employee took action.

"I could have a front plate, but I really wanted a van on the back of my truck!"

"Look, I hate to say it, but I'm a pretty sarcastic ass and just wanted to go big!" He said later through a direct message.

In addition to its name, the inscription includes the word "Saskatchewan" and the provincial motto "Earth of the Living Sky". It even portrays what resembles the four bolt holes used to attach to each vehicle signboard in the province.

Dave Asman of Melville, Sask. he had a giant saucer bearing his name on the back door of his truck after the Saskatchewan government refused to issue a legitimate sign with his name. (Dave Asman's courtesy)

Photo courtesy Dave Asman

Assman first tried to put his name on the registration number in the 1990s. This statement was rejected by SGI as "obscene". His recent request was rejected on the grounds that it was "offensive, suggestive or not good".

"I think they are too worried that people will hurt their feelings for something that is totally nonsense," Asman told the National Mail with a direct message last week. "Even if it was not my last name, which would hurt?"

SGI, as well as all provincial authorities responsible for dishes, refuse any applications that even have a whiff of sexuality, drugs, politics or religion. His list of rejected washing plates is up to 85 pages.

Speaking to National Post last week, SGI spokesman Tyler McMurcia said the agency is usually misled by caution.

"Even if a word is someone's name and pronounces differently from the offensive version, it's not something that would be obvious to other drivers who will see the sign," says McMurray.

On Wednesday, McMurcy said in an e-mail that SGI's official response was contained in a tweet on Twitter's official SGI profile: "Everything is good that ends well," says SGI with smiley smile.

Dick Asman places a gas pump at South Albert Petro-Canada gas station in Regina, Saskatchewan on Tuesday, May 19, 2015.

Michael Bell /

Canadian press

This is not the first time a Saskatchewan resident named Assman has achieved a sense of prominence.

In the 1990s, one of the drivers at Regina's petrol station, named Dick Asman, became a household name after the night-show David Letterman presented him in a series of ghosts and once as a guest in the studio.

Dick Asman, whose name for years has been written in a massive sign at the Petro-Canada petrol station where he works, dies in 2016. He was remembered in the New York Times.

– The files of the National Post by Tristin Hopper

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