One of China's most popular research institutes, Sino publishes China smartphone data report in 2018. The report shows that during the past year, OPPO and VIVO shipments helped companies rank first and second respectively. At the same time, Huawei, Honor, Xiaomi and VIVO have achieved remarkable sales growth. However, the total volume of sales of the Chinese smartphone market over the past year is declining.
In terms of total sales, OPPO ranks first with 76.37 million units, but by 6% less than last year; VIVO ranks second with sales of 74.64 million units, which is 3% more than in the previous year; Huawei and Honor ranked third and fourth with 64.90 million and 54.27 million units, respectively. At the same time, they achieved double digit growth of 29% and 13%, respectively. Apple ranks 5th with 52.7 million units, which is 5% less than last year; Xiaomi grew 7% yoy, ranked sixth with 47.96 million units.
In terms of total sales, Huawei, Honor, Xiaomi and VIVO achieved annual sales growth, while OPPO and Apple had a slight decline. Meizu, Samsung and Gionee experienced more than a two-digit decline over the previous year. More interestingly, overall sales of Honor phones surpassed Apple, with a growth of 13% on an annual basis, and this is also the second fastest growth rate. But that should not be surprising because last year, thanks to the GPU Turbo, the Kirin 980 and the 48-megapixel ultra-clear camera, this brand had a fairly good reputation. In addition, Honor continues to use better technology and is currently improving the appearance of its models. So there are all reasons for a double-digit growth in 2019.
As for offline sales, OPPO and VIVO are among the first two, followed by Huawei, Apple and Honor. In addition, the sales volume of Xiaomi offline market exceeds 50% in 2018. However, due to the rapid growth of Huawei, Honor and VIVO, Xiaomi's sales position in the domestic market has not improved.