"The new car smell" may be an integral part of the buying process for British and American buyers, but Chinese buyers feel they do not like the smell so much that Ford has filed a patent application for elimination or reduction.
The new car odor is due to volatile organic compounds (VOCs) emitted from plastic, leather and vinyl in a new car, as well as adhesives, glass cleaners and sealants used in the production process.
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Removing these VOCs – and further reducing the smell of new cars – can accelerate with heat. To take advantage of this, Ford's "vehicle odor" patent application describes a system that automatically measures VOC levels shortly after purchasing a new car.
If they exceed a predetermined limit, the car will automatically find and climb to a sunny location, open its windows and control its heater and ventilation fan to clear the smell.
Ford hired a team of 18 smell assessors in July last year, with experts based at the company's NanCing Research Center in China. The company's "Golden Nose" performs 300 tests each year, assessing the pleasant or unpleasant vision of all the materials used in the car.
Debbie Milevski, Senior Technical Assistant Manager of Ford Materials, told Detroit Free Press: "While the" new car smell "is rooted in American culture, we know that Chinese customers do not like this fragrance – this patent is the result of years of research and it's just an idea that we're considering for future use. "
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