Google has been fined 50 million euros (about $ 57 million) by a French regulator so as not to properly disclose to consumers how they collect and use their data for purposeful advertising.
The sanction is the largest that is still imposed under a new European privacy law that came into force in 2018. The European Union's general data protection regulation gives Europeans more control over information and the way they are, the way companies use it.
France's National Data Protection Commission said on Monday it had imposed a fine after Google failed to meet its transparency obligation by making data collection data readily available to consumers. The Commission has found that Google has not provided data for the purposes of data processing and storage periods in the same place, sometimes requiring users to make five or six clicks to obtain the information.
The Commission also found that Google did not present the information in a clear and comprehensive way, claiming that the company's descriptions were "too general and unclear." Google has also not received valid consent from the user for custom ads due to insufficient information.
"People expect high standards of transparency and control," said a Google spokesman. "We are deeply committed to meeting these expectations and GDPR consent requirements, and we are studying the decision to define our next steps."
GDP, which entered into force in May, has introduced stricter rules for processing and storing personal data and requires companies to seek explicit consent before using personal data. Companies should be able to provide their users with a copy of their personal data and are required to report violations of data within 72 hours.
Originally posted at 9:16 PM PT
Updated at 9:15 pm with a statement from Google.