Sunday , June 13 2021

Loblaw launches brand name "No Name" under the Ontario brand "buck-a-beer"

Ontario wanting to enjoy a holiday on this Family Day holiday without breaking the bank might be happy to learn that Loblaw has launched its own brand of beer under its well-known brand name No Name and is as cheap as you expected .

At least for this weekend.

In a press release Tuesday, Loblaw Co. announced its new Canadian-style lager, which will be available in 6-packs at selected LCBO stores on Friday. The beer will be packed in the distinctive yellow and black look of the No Name brand.

"The new beer without name will be distinguished by its recognizable yellow label and one word: beer. This is a beacon for customers looking for a great taste at an unbeatable price, "said Ian Gordon, senior vice president of No Name.

Although beer will be sold regularly for $ 10.45 for a 6-pack, one case will cost $ 6.60 (including a deposit) from Friday to Sunday to celebrate the first long weekend of the year in Ontario.

The promotion will be part of Ontario's Doug Ford's program, which lowered the minimum bottle or beer price from $ 1.25 to $ 1 when it came into force in the province in August.

Loblaw said there will be future No Name beer promotions on several weekends throughout the year.

The company said it had "record sales" and "incredible consumer feedback" when piloting the buck-a-beer program in Ontario last autumn with its beer presidential beer at the beer store.

"It was an easy decision to introduce the unnamed brand in this category at that price," Gordon said.

After the announcement, the online reaction was definitely mixed, with some expressing skepticism about the taste of beer, given its price.

"I do not think you can pay me to drink beer that costs so little, a woman writes on Twitter,

Others thought about the unusual brand name.

"There is no name for cereals that I would bear, but no beer named" sacrilege " writes a commentator,

"No name? No thanks …" another man said,

"NONE LEFT WITH YOU IS NOT GETTING STARTED. I have no idea what the taste of beer will be, but the design of the box is just an icon, another man wrote,

"On the weekend of the family, you will be able to get a beer without a bottle name of $ 1. That's right, it will appear in a yellow box that just says" beer "on it … at what time do we live, – said one commentator,

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