Thursday , January 21 2021

Maintaining China: Kim Kardashian pursues the Chinese market



Beijing (December 7th) said the Chinese market had plans to open a pop-up store, state television reported.

Kardashian, whose rapper husband Kani West shortly lives in China as a child, recently launched her make-up brand KKW Beauty and told China's official news agency plans to develop her business in the world's second-largest economy.

But with a small number of local social media platformers as compared to its Instagram fans, she has a lot of time to go.

"China has the best makeup and I would like to explore more of it," she said in Los Angeles in an interview published Friday.

Having "a great interest in Chinese culture," Kardashian said he would like to record part of his real-world TV show in the country.

Mother of three has even created accounts on Chinese social media sites Weibo and Little Red Book.

But she has only 162,000 followers on Twitter as Weibo, a figure in the presence of Instagram, where her 121 million fans make her the seventh most profitable event on the platform.

In Red Book, a book similar to Pintest, Kardashian shares tips and tricks of his life with about 120,000 followers.

Most Chinese celebrities have tens of millions of social media followers.

Several Western celebrities have attempted to fail on the lucrative Chinese market.

American boxing star John Price, which has nearly half a million followers of Weibo, has published videos from himself, speaking Chinese on the site, including Lao Ganma's spice – a spicy Chinese hot pepper sauce – which illuminated the Internet earlier this year.

But the Chinese market is a double-edged sword, and the Italian fashion brand Dolce & Gabbana gets its products pulled out of China's e-commerce platforms after being in the ranks of racial offensive social media posts.

The West came to China when she turned 10 with her mother, Donna West, who studied English for one year at the University of Nanjing in the eastern province of Jiangsu.


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