Facebook CEO Mark Zuckerberg once Facebook suddenly made a private signal: What's good for the world is not necessarily what's good for Facebook.
On Wednesday, the UK Parliament released a crowd of confidential internal Facebook emails that it confiscated from an application developer who received them as part of a court battle with the Silicon Valley technology giant. It was an extraordinary move, and the papers had to be stamped by order from a California judge. The publication of the documents has provided an unprecedented window in the Facebook executive's internal work and their ruthless approach to competition.
In an email sent by Zuckerberg on November 19, 2012, the Chief Executive Officer quietly discussed his attitude towards providing third-party apps with access to his platform.
"Sometimes, the best way to let people share something is to get a developer to create an application or a dedicated network for this type of content and make this application social by including Facebook on it," he writes.
But he added: "But that may be good for the world, but it is not good for us if people do not share back to Facebook and this content raises the value of our network So, ultimately, I think the platform's purpose – reading is to increase sharing on Facebook. "
In other words, Zuckerberg said that sometimes the best option for people who want to share things is to do it through specialized applications using only Facebook tools to do so more socially. But that does not match Facebook's interests and the aggressive growth strategy, so the company will instead push to bring that sharing into the fenced-out garden on Facebook, even if it is to the detriment of consumers and the "world."
This is far from Facebook's external communications that it hopes to make the world "more open and connected".
He also opposes a Facebook note that Andrew Bose Bosworth wrote to colleagues in 2016, in which he protects Facebook's growth and connects people at all costs even if people are killed.
"The ugly truth is that we believe in connecting people so deeply that everything that allows us to connect more people more often is * de facto * good * This is perhaps the only area where metrics make true history as far as we are "said Boz. "This is not something we do for ourselves or our share price (ha!). Literally, what we do is connect people.
After the BuzzFeed published the note in 2018, the contractor retreated, saying he did not believe what he wrote at that time, and was meant to be provocative.
The attitude that Zuckerberg has expressed in the e-mail for 2012 is also not unique to him. The email SER Sheryl Sandberg agreed with him: "I like full reciprocity and that's the heart of why."
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Here's the sharing of emails in your documents:
MZ email 19 November 2012
"After a long time I was thinking about the platform business, I wanted to send a note explaining where I'm up to, it's not final, and we'll have the opportunity to discuss it personally before we solve it for sure, but because it's complicated , I wanted to write my thoughts, it's long, but we hope it's useful.
"The quick summary is that I think we should go with full reciprocity and access to app friends for free." Complete reciprocity means that apps must give every user who connects with FB a prominent option to share all of its social content in (that is, all content that is visible to more than a few people, but excluding 1: 1 or small group messages) back to Facebook. In addition, in the future, I also think we need to develop first-rate service for things like instant personalization and a factor, but this may be separate from the next edition of the platform …
"We're trying to let people share what they want and do it on Facebook Sometimes the best way to let people share something is to make a developer create an application or a dedicated network for that type content and make this application social by including Facebook, but this may be good for the world, but it is not good for us if people do not share back to Facebook and this content raises the value of our network. after all, I think the purpose of latformata – even widely read part is to increase sharing in Facebook.
… It seems that we need some way to quickly redirect the application to the FB application to show a dialogue from us that lets you choose which of your friends you want to invite into an application. We need to make sure that this experience is really possible to build and do as good as we want, especially in iOS, where we are more limited. We also need to understand how we will charge for this. I want to make sure that this is explicitly linked to the extraction of friends who are not friends. (friends information)
… "I guess we will do here, there are some basic API usage thresholds, and once you have passed the threshold, you either have to pay us a fixed amount to get to the next threshold, the lower threshold."
Email from SS – November 19, 2012
SS "I like full reciprocity and that's the heart of why."