"On the truck side, our TRD Pro is really something we've been working on over the years that we've constantly improved over the years to make these products better," Hollis said. "The presence of a branding really allows us to experiment and innovate, and that's why I'm excited about whether cars or trucks are.
Only looking at Toyota's truck and truck sales data in 2018 gives a clear indication of their popularity. Sales of RAV4 rose 4.8%, Tacoma sales rose 24%, Highlander was 13%, 4Runner – 8.9%, Tundra – 1.7%. Do not expect this growth to slow down soon if the gas does not return to the price of $ 4 per gallon.