At the Cannes International Creativity Festival, 2019, the apple company was awarded as an advertiser of the year, recognition that was given to the innovation and creativity of the strategies used by Apple to promote and market its products.
"Apple deserves this prize for marketing and communications that are so creative on the market. The company has created a culture that promotes marketing strategies that ensure that customers are genuine brand ambassadors., mentioned
Simon Cook, Managing Director of Cannes Lions, in an official statement.
Apple's vice president of marketing communications, Tor Myhren, said that the company feels grateful to receive this award, "It is an honor for us to receive this prestigious award. Apple has always believed that creative and passionate people can change the world to improve. We do tools and marketing for these people ",
Other awards Apple received in Cannes
This is not the first time that Cupertino has been recognized in Cannes for creativity and innovation in its ad. For the first time he won an award at the International Creativity Festival in 1984, and in 2018 he won other awards in various campaigns.
For example, last year's sessions in Apple today won the Cannes Prize in Lions to the best "experience and brand activation"Similarly, one of the biggest awards in 2018 is the big prize for an entertainment lion for music for your HomePod ad "Welcome home", directed by Spike Jonze and starring FKA Twigs.