Chile's Quiale Que Viene study, conducted by Cadem, analyzes the behavior of Chileans during Christmas.
Respondents were divided by age: Generation Z (13 to 20 years), Millennials (21-34 years), Generation X (35-50 years) and Baby Boomers (51-70 years).
First, the study has determined this 93% buy gifts for that date.
Also, this 40% will spend less than in 2017, Meanwhile 45% are prone to the same amount as the previous year and only 16% will spend more money.
As far as purchasing is concerned, 29% said they had done two weeks ago, 26% a month in advance, and 20% in the previous week. 1% on the same day.
The study also consulted about the gifts they are planning to give. 63% said clothes, shoes or accessories; 48% are prone to toys and 46% to beauty products.
As for what they would like to receive, the "clothing" reaction prevails in all generations.