The company will start to apply the agreement reached last year for the exclusive rights to sell coffee and tea from the US chain on 14 markets in Europe, Asia and Latin America.
From this month, Nestlé will sell Starbucks branded coffee in grocery and online stores in Europe, Asia and Latin America as it seeks to increase its edge over competitors such as JAB.
After the $ 7.150 million deal last year for exclusive coffee and tea sales, Nestlé will start selling Starbucks coffee, roast and ground coffee and individual capsules for their Nespresso and Nescafe coffee machines. Dolce Gusto.
Products will be available in grocery stores and online in 14 markets, including Belgium, Brazil, Chile, Mexico, the Netherlands, Spain and the UK, with other markets being added later this year.