The original title: The Football Association has introduced a new policy within three years to change its neutral name. Guangzhou Shuangyong is facing a name change.
The new reporter of Express Wang Enm Inter Yue Jiany
Xinhua News Agency recently announced that the Chinese Football Association will introduce new rules by setting four financial limits for "investment cap", "pay cap", "bonus" and "transfer cap". In addition, the Chinese Football Association will introduce the Club Names Management Regulations, which require the club's full name within three years, to be reviewed in the form of "name of the plot + club name + soccer club + limited liability company or limited liability company "" name of the plot + name of the club ".
The main purpose of reorganizing the name of the club issued by the Football Association is to require the name of the club to be neutral. Currently, the Chinese Football Association has four professional leagues in the Super League, Zhongjia, Zhongyi and Zhongguan. The names of the teams in these four leagues must comply with the relevant rules. So what team names should be changed after 3 years?
The name of the enterprise is not unique to Jongchao
Fans may think that only Chinese teams are corporate names. In fact, this kind of corporate naming team is not unique to Chinese football. In East Asia, for example, K-League (Korea) already has a trade name for the team. Before the J-League (Japan) was created, the Japanese teams were also very entrepreneurial.
The Suwon Samsung of the K-League is sponsored by the South Korean Samsung Group and is named after it, and Jeonbuk Hyundai and Ulsan Hyundai, the former sponsor of the Hyundai Motor Group, which is sponsored by the Hyundai Heavy Industries Group. Team name. The J-League changed its neutral name after it officially entered professionalism in 1993. The former "Mitsubishi Heavy Industry" was changed to "Puhe Red Diamond", "Hitachi Manufacturing Co., Ltd." was changed to "Pak Sun God" and "Toyo Industrial". "Hiroshima three arrows."
If the name of the team is named after the city's distinctive things or culture, then it is undoubtedly very close to the psychology of the local people, and the public will be more involved with the team. For Super League, the name of the team is accompanied by a trade symbol that aims to turn the team into a "propaganda car" for the company. The most famous examples of Chinese football are people and clubs. The team moved from Xi'an to Guiyang in the past few years and moved to Beijing, who became a famous "wanderer" in Chinese football. A team that wanders around with a strong corporate name makes it hard to tell what kind of feelings the local fans feel.
There are obvious differences between European and American naming methods.
From the point of view of laymen, neutralizing the name of the team means that the name does not bear a trade name. During international football, the neutral name of the team is divided into two main types. One is the European nomenclature like Barcelona, Inter, Manchester United, Dortmund and Monaco, most of which are named after the team and one of them is the American nomenclature such as Colorado Rapids, Montreal Shock and others. The symbol is the name.
The European nomenclature is mainly called by cities, but different countries have different characteristics. In the UK, different teams in the same city often have a relationship and a city like Manchester United and Manchester City. In Italy, the team appointment convention uses the "English Abbreviation + City Name", such as AC Milan, AC Florence and AS Rome. In Spain many teams have the word "royal", such as Real Madrid, the Royal Society and the name of the city + athletics, such as Atletico Madrid and Athletic Bilbao. In Germany the name of the team is "the name of the land + year of club creation", such as Schalke 04, Hannover 96 and Munich 1860. In France the name of the team prefers to be called directly from the city, such as Lyon, Nice and Marseille.