Monday , June 21 2021

Suning Tesco acquisition of Wanda department store: Zhang Jindong Retail Chessboard Wang Jianlin on the Back A Abacus |

This is the third time that Zhang Jindu and Wang Jianlin have made titles together. Over the past three years, their frequent hands have made the outside world admire.

On February 12, Jin Jingjun, Suning Tesco Chairman, announced at the New Year's meeting that Suning Tesco had officially acquired all 37 department stores under the Wanda Co., Ltd. department store. (hereinafter referred to as the Wanda department store) to build a full online and offline store. Commercial format of the department store.

The fascinating thing in history is that you can always explore some "opportunity" in the mist. Since September 2015, Suning Yunshang and Wanda Commercial have begun cooperation for the first time, and by the beginning of 2018 Suning buys about 3.91% of Wanda Commercial, then goes to win the Wanda department store and Suning and Wanda trying to change, have repeatedly had to choose between each other with important cooperation. Suning and Wanda are definitely a pair of "old irons" in the tide of new vendors who sprinkle under the giant bandwidth. Behind the multiple publicity of the largest Chinese real estate developer and the largest Chinese retailer, the two giants are constantly trying to find a transformation in the current retail reform cycle.

Get used to doing business with friends

Referring to Wang Jianlin's circle of friends, in addition to "White Knight" Sun Hongbin, who spent $ 63.1 billion to take Wanda's trip, he had to mention Zhang Jindong, head of the Suning Group.

Between Da Yu, Zhang Jindong and Wang Jianlin appear to be relatively closer. There are also many stories about the relationship between the two. It is clear, however, that the common theme between Zhang Jindun and Wang Jianlin is partly due to the unanimous goal of both. At least, in terms of industrial expansion, the ambitions of both are not small.

Earlier, Wang Jianlin said he would build 1,000 Wanda Plazas within 10 years when he launched the Suning strategy platform. The same arrogant Zhang Jindu is also about to open the store, the faster and faster. This time, Zhang Jinlong said at the company meeting that in 2019 Suning will set a target of 15,000 for the whole scene development strategy of "two big two small and more special".

The close relationship between the leaders of the two giants also led to frequent cooperation between Suning and Wanda.

As of January 29, 2018, Tencent Holdings joined Suning Yunshang, Sunac China and to acquire Wanda Commercial for 34 billion yuan. Among them, Suning invested 9.5 billion yuan, and after finishing the deal, it owns 3.91% of Wanda Commercial, while Wanda Commercial officially changes its name to Wanda Commercial Management. This has also become an important harbinger of the sale of Wing's Suning stores, since the Wanda Department Store has since become officially a new member of Suning's offline map.

Daily Economic News reporter has learned from Suning that, after the acquisition, Suning will break the traditional concept of the department store by smashing the power of the retail processor, transforming the supply chain from both the digital and the experimental, and creating a new competitive edge kernel. Strengthen the department store as an important puzzle to further improve the overall scene and the overall layout of the category.

It is worth mentioning that a year ago the market reported that Yintai was trying to take over Wanda's department store but was not settled for various reasons. After turning around, Wang Jianlin finally chose the old acquaintance Zhang Jindong. It is considered to be Suning's initiative to take advantage of over 200 benefits of Wanda Plaza across the country. At the same time, it is Suning's investment for the huge profits Wanda Commercial can generate in the future.

After investing in Wanda Commercial last year, Zhang Jindong said the cooperation between Suning and Wanda will be upgraded to environmental strategy. The co-operation model "is not about co-operation of a city and a pool, but a cooperation of the resources of the entire industry". Of course, a year later, Suning won Wanda's department store. Earlier, Suning and Wanda signed a "Strategic Cooperation Agreement for Chain Development" and made extensive cooperation in the field of professional 3C electrical stores and maternity and child supplies at Wanda Plaza across the country.

Less than four years in hand, from the Wanda Commercial acquisition, and then from the Wanda Department Store, it seems that between Zhang Jindong and Wang Jianlin, they are increasingly trusting each other.

Attack and defense game of Zhang Jindu

Looking back to the thirties of the Chinese retail industry, I experienced the scene from the department store to the chain and the e-commerce chain. At present, the entire Chinese retail industry is affected by logic: trafficking is a king, and behind this concept is the rise of e-commerce. Undoubtedly, the huge impact of the Internet era on the traditional retail industry over the last decade is evident in the development of retail.

At the end of 2016, Ali offered the concept of "new retail" by breaking the channel boundary and redefining "people, goods and fields." The e-commerce giant took the lead in developing online traffic in e-commerce and trade development retail. Innovations in commercial formats. Today, the Chinese retail industry is in the process of "empowering Internet technologies, online and offline integration." With the giant's entry into the fast lane in the new retail sector, Suning and Wanda apparently do not tend to be submerged in the tide.

In Zhang Jindu's plan, Vanda's department store's store is to create a retail format in a department store that is online and offline in the store, giving consumers a richer digital and stage market experience. This is an important part of Suning's exhibition for a full-scale exhibition in 2019.

"Now the cost of online traffic is rising." In addition to the speed of expanding giants, we must take advantage of the best traffic. " According to industry experts, Wanda Group's business and department store business is the goal of high investment, Suning this time. The bottom-up acquisition, through the overall digital transformation of Wanda's department stores, is expected to further improve business experience, strengthen the store's vital jigsaw puzzle and improve the overall scene, the entire layout of the category.

Yun Yangzi, a special researcher at the E-commerce Research Center, said Suning Tesco has been offline for the past two years, and in the department store it's relatively inadequate. He believes that Suning's position in the new retail is ambitious, and Ali, rather than Ali Jian Dingong, hopes Suning will become the third pole of the new retail sector.

Currently, Suning continues to create a full-scale retail lifestyle, and has launched various formats such as Suning Objects, Su Xiansheng, Suning Store, and Suning Retail Cloud. According to public information, Suning's goal is to reach 20,000 stores by the end of 2020, and Suning's shop is a top priority.

"Abacus" by Wang Jianlin

Unlike Zhang Jindan, "weight loss" has been Wang Jianlin's key word in recent years. But this time, the sale of Vanda's universal store could be more than "slimming."

The Daily Economic News reporter found that around 2007, the department store industry flourished in China, and Wanda also began to exert its power. However, with the rise of the e-commerce industry and the cold winter of the department store by 2015, Wanda's store locations in the country have been reduced from more than 100 in its heyday to 37 today.

A person close to the Wanda group has revealed that Vanda's department store is the product of a specific stage in its development. In recent years, the degree of attention in the group has been gradually weakening, and today the sale is based on that background. At the same time, Suning's current expansion in offline business is an important reason for this collaboration. A former member of the Wanda Group team said Wanda's current presence across the group is getting lower and this sale is expected. In the future, Vanda will continue to take marginal assets and increase the chance of losing weight.

In addition to the discarding of assets that are not valued, the sale of Vanda's department stores may also be another operation that has made Wanda reduce its related transactions and speed up A's share travel.

The reporter noted that in January 2015 Wanda Commercial was registered in Hong Kong but was officially deleted in 637 days. Then Vanda's determination to make A-shares becomes more and more firm. Following Suning and other companies' investment in 2018, Wanda Group said Wanda Commercial would no longer carry out real estate development in the future and become a purely commercial management venture. Shortly thereafter, Wanda Real Estate Co., Ltd. has been formally established and engaged in Wanda Group's real estate business.

However, the reporter considered the announcement of Wanda Commercial and the prospectus of A. Shares. Prior to 2016, Wanda Commercial and Wanda Department Store had related transactions such as commercial property leases and commercial property management. Only in 2015 the amount of the deal exceeded 1.2 billion yuan. Even if commercial properties were sold by Wanda Commercial Management, related transactions such as property management are still inevitable. After the sale of Wanda Stores, the related deals will also be reduced.

Moreover, according to the above analysis of people close to the Wanda Group, Wanda is unlikely to sell the property rights of Suning department stores. However, as the location of Wanda's department store is at Wanda Plaza, Wanda Commercial Management will also take advantage of the opportunity to conduct a deeper business collaboration with Suning.

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