Wednesday , June 16 2021

Suning Valentine's Day big data: couple gift class upgrade one person is also lovely _ consumption _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _



On Valentine's Day, the first test of the gift creative year after the test. According to Suning's Valentine's Day, this year's Valentine's Day gift was further improved, and sales of imported beauty products, jewelry, watches and watches increased by 76.5%, respectively. %, 52.8%, 86.5%. Obviously this year, couples send gifts to each other, paying more attention to quality and quality.

The volume of sales of imported cosmetics on the Suning Tesco platform has been reported to have risen by 76.5%, among them being popular "male lipstick", which has been brought to the forefront by many beauty artists. Chile), YSL small gold bullion (color number 21), diamond flame blue gold (color number 999). The responsible person responsible for Suning revealed that men who normally buy imported lipsticks were only 38% of men, but in the period before Valentine's Day, the proportion of men rose to 58%.

In traditional gifts, traditional gifts such as chocolate and flowers are still selling well. According to Suning, sales of milk chocolate with a relatively good taste increased by 59.1% on an annual basis and sales of dark chocolate with a relatively low sugar content increased by 72.6% on an annual basis. Body and health.

In addition, flower sales have increased by 88.9% on an annual basis, and the best-selling cities in Chengdu, Nanjing and Xian are called "Zhenxiang City" by netizens.

When it comes to Valentine's Day, it is naturally inseparable from condoms. According to Suning's large data, condom sales have increased by 204.9% annually, with the largest sales and provinces in Jiangsu Province and Gansu Province, which are called the "Dry Fire Mode" and " the sage ".

It is worth mentioning that the life of individuals is not so "tragic". Suning's big data shows: On Valentine's Day, One Kiss, Suning Studios, accounted for 18% of orders, alcohol sales for male parties increased by 44.3%, and sales of girlfriends and other sports sparkling wines also It has grown 49.6% and hopes that Zhang Jindu, chairman of Suning Holding Group, will become a "smart retailer network" Suning shop, which takes care of the stomach of men and women, and the volume of orders increased by 162.3%. ,

【Author: Zhang Xue](Editor: Wang Yuzhuo)


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