Sunday , June 13 2021

WeChat ad violation triggered App titles Dingdong Jingyi cloud music is called – WeChat Tencent WeChat



On the evening of January 26, the WeChat platform released a notice about the recent introduction of malware and malicious confrontations including, but not limited to, "Today's titles", "Video for volcanoes", "Watermelon video", "Netease Cloud Music", "Drip" from apps, including the "drop line" and "fun titles," were punished with various gradients.

According to the announcement, in recent days, some online platforms have made users share and distribute external content to friends through cash prizes, virtual prizes and tests that seriously affect friends' user experience, group conversations, and other features.

Some network platforms use bypass technology and malicious confrontation mechanisms to break the rules even after the violations have been detected, including but not limited to the process of changing the domain name, the domain name in the picture, the text on Mars, and even transforming the application for brushing and downloading new ones.

The announcement mentions that in the "Financing of the Year" activity, the title products were prompted to share in the form of red envelopes, and the rules were surrounded by the use of text links and QR code pictures. It also fights by transforming the domain name used, transforming up to 72 domain names. Once the domain name is disabled by a micro-envelope, the password is used again to stand up.

Already in February 2018, WeChat attacks the illegal online activities of the Spring Festival and is also hungry for Tencent Sports-Articles Red Packets, Today's titles – Ji Zodiao, Fighting Lots – Catch Cash Packages, Jingdong – Sending Breaking Money, of year-end violations were disclosed.

WeChat said that year-round, irregular activities and malicious confrontation will undoubtedly have a negative impact on consumer experience.

According to the "WeChat Public Platform for Operational Specification" and "WeChat External Link Content Management Specification", WeChat will immediately deal with such violations and malicious confrontation, including, but not limited to, suspension of link content to continue to circle of friends. Stop accessing the appropriate domain or IP address and disable the interface for sharing the account or app on the open platform, and for the worst case, permanently disable the account, domain name, IP address, or sharing interface. (Lee Nan)

Below is the full text of the message:

The Spring Festival is often a time for various violations.

Recently, some online platforms have made users share and distribute external content to friends through cash prizes, virtual prizes and tests that seriously affect friends' friend experience, group conversations, and other features. Some network platforms have maliciously collided and repeatedly violated the rules after processing violations, even by changing domain names and passwords.

According to the relevant rules, WeChat explicitly prohibits testing and provoking the behavior of external links. For recurring malfunctions and malicious confrontation, WeChat will adopt a step-by-step mechanism for stricter processing.

Some cases of violations are published as follows:

1. Test, cause sharing violations

Example 1:

APP violation: "Kappe", "Jingdong", etc .;

Infringement form: Inductive users are shared with friends via WeChat through testing and rewards with red envelopes.

2. Presence of confrontational behavior, multiple ways of repeated opposition and disturbances

Example 2:

Application violation: "Netease Cloud Music" and others;

Infringement form: Distribute H5 in test form, engage users to participate in the interaction, and use the exchange link method to counter.

Example 3:

APP violations: "Today's titles", "Daily version of the title", "Video of the volcano", "Video of the watermelon", etc.;

Format violation: Inductive sharing in the form of red envelopes, use of text links, two-dimensional code circumvention code, up to 72 times before the domain name is announced. Once the corresponding domain name is disabled, the password is used again to collide.

Treatment measures:

The above situation will be processed immediately, including but not limited to suspending the content of the link to continue spreading through the circle of friends, stopping access to the appropriate domain name or IP address, and blocking the account sharing interface or application of the open platform.

For violations that repeatedly violate violations and confrontational behavior, a step-by-step mechanism will be introduced, including but not limited to reducing daily sharing quotas, limiting the use of WeChat login interfaces, permanent blocking of accounts, names domains, IPs, or sharing interface.

Special reference rules: WeChat External Link Content Management Specifications, Platform Platform Platform Specification, WeChat Open Platform for Service Development

Related Violations Against Announcement: WeChat Adware to Remove Illegal Online Activities During The Spring Festival


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