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Huawei sweeps Samsung and Apple … now they have to worry about other brands



Huawei-P30
Image: Huawei
  • The Huawei P30 Pro was rated as the Best Smartphone of 2019

  • A real problem for Apple and Samsung, which are not boosting sales

  • But worse is that an army of Chinese brands is winning prizes and market share

In the world of sonar brands, smartphones are used that have sealed the reflectors and challenge the user's preferences: Samsung, Huawei and Apple, They are the ones that sell the most units year after year and the ones with the most awareness.

For at least a few years now, the Chinese company has been challenging the market at the same level as South Korea and the US, today we can say that there is already a solid base of loyal customers and even fans of the brand.

This is largely due to the fact that Huawei does its marketing very intelligently and that their devices have won the recognition of both users and consumer professionals.

The above appears because year after year, after the launch of each brand, analyzes, reviews and evaluations of the various models put on the market are made. Some are the most respected EISA awards (Expert Imaging and Sound Association), selected by experts from technology magazines in 29 countries.

Huawei continues to benefit

The winners of the 2019 awards were announced, an edition that featured a repeat of last year's winning brand: Huawei P30 Pro.

The Chinese brand was worth making and surpassing its main market competitors Samsung and Applethat were viewed with Galaxy S10 + and iPhone XS MaxAccordingly.

According to the results cited in GSM Arena, the Huawei flagship has been recognized for its capacity and configuration, in particular the quad camera, the chip power and the autonomy it has thanks to its battery.

Recognition may be the least, the real problem for Samsung and Apple is that their respective flagship devices outperform, but in addition to sales, the Chinese company recently announced that the P30 series exceeds 100 million units sold in just three months This move could jeopardize South Korea's position as a sales leader.

Double concern

About the stoves iPhone and Galaxy S are starting to consolidate a dual problem, which is that Chinese brands are earned in two major factors: quality in design and technology, as well as in sales.

This is due to the fact that Asian companies have been stolen from the major categories awarded in EISA 2019. Huawei was also recognized by Honor 20 Pro rated as the best Lifestyle smartphone; while OnePlus 7 Pro He was recognized as an "Advanced Smartphone" – something to worry about -; and Redmi Note 7 It was voted Best Buy Smartphone.

Here again, the fact that Chinese brands have been winning over items that dominate both Samsung and Apple for years is playing out again, and this is becoming a market share today.

On the one hand, Huawei threatens to take first place in sales, as the brand expects to reach some 270 million smartphones sold at the end of the year. On the other hand, there is the threat from China and that is that other brands are winning the market.

In the second quarter of 2019, the division was with Samsung, with a 22.7 percent market share, followed by Huawei with 17.6 percent and Apple with 10.1 percent, already threatened by Xiaomi, which has 9.7 percent , and Oppo by 8.9 percent, according to IDC.

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