Friday , May 20 2022

In this competition, Samsung will give Huawei a jealousy with the brand or the best promotion?


Competition between them Huawei and Samsung That's obvious. The first company has become a worthy competitor who threatens to dominate the empire that the latter has built for several decades.

Smartphone smartphone numbers

For sampling, it is enough to recognize the numbers that left the smartphone market at the end of last year.

According to Canalys, Samsung remains the leader by putting more than 293 million smartphones, followed by Apple with 212 million iPhone.

Undoubtedly, they were impressive figures for both companies, the problem is that they both lost their presence; shipments from South Korea fall 7.2%while those of Cupertino 1.7%.

In contrast, Huawei does not stop growing, putting about 206 million smartphones with growth from 34.5%In addition, in two quarters last year, he surpassed Apple.

Samsung gives Huawei

Faced with these figures, a recent contest organized by Samsung becomes relevant where, ironically, it offers as a reward Huawei Nova 4e

Among mobile manufacturers, launching competitions as promotional strategies is common when introducing a new product. These techniques make it possible to publish differently the proposal of each company, so it is strange that the winning prize is a model of a competitor.

This particular promotional strategy has taken place in China, a market on which it is officially considered Samsung Isocell of Weibo, where consumers are encouraged to participate in a New 4e winning competition.

Is it fun or the best strategy?

Oddly enough, this contest and its special award make sense to Samsung's strategy. The reason? The Korean brand is trying to demonstrate its dominance and the efficiency of its products by using one of its most threatening competitors as a platform.

When reviewing the Huawei Nova 4e specifications it is possible to see that the device has an Isocell sensor as a prison for its camera. 32 megapixels, on Samsung GD1 to be accurate.

In addition to this small but very detailed information, it is important to take into account the context in which the promotion is taking place: in China, Huawei is the brand of mobile devices that dominate the market, so as rewarding the company guarantees high levels of participation.

Undoubtedly, the Korean pledge is particularly interesting and is far from a mistake, a risky marketing strategy that undoubtedly manages to attract attention even from the other side of the world.


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