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For the first time in Europe. Microsoft has opened its own store in London – Novinky.cz



In this way, Microsoft has increased the number of technology companies that have decided to expand their original online sales to stone shops. "There is no doubt that the physical business is actually very good for choosing physical products and that's why we are here," says Microsoft's chief marketing director, Chris Caposela.

Microsoft's three story store is located in central London, in Oxford Circus, just minutes from Apple's London Store. Capusela estimates that 86 million buyers and tourists can visit it annually.

Surface Go

Surface Go

PHOTO: archive producer

Xbox One with All-Digital Edition

Xbox One with All-Digital Edition

PHOTO: archive producer

The store is designed to find everyone in it – from young gaming fans and students who want to improve their LinkedIn account, to small businesses using Office and cloud services. Store staff speaks about 45 different languages, including sign language, Reuters said.

Microsoft is one of the few companies that can afford to expand into stone shops in the UK. According to a PwC study, a record 2481 stores have disappeared from the UK's top 500 classes last year as consumers prefer to shop online.


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