This is the Shoptet statistic, which is viewed by Heureka.cz. Black Friday at the moment in e-commerce is not one day, as in the past, but the rebates are virtually MSC.
During this time we can see that the prices of individual suppliers may fluctuate from the market average to 50%. This means that fantastic discounts have nothing to do with the right deals, but only to return to the market price. That's why it's good to check prices even after discounts with other sellers, said marketing director Heureka.cz Michal Vodk.
The lowest concessions are between 30 and 40 percent, with an average of 34 percent. Discounts, however, often relate to the sale of TV models, electronics, mobile phones. This means that this is a natural retreat. So before Christmas the star gets better and electronic stores can get rid of it, then I get to the short term, and after a new year we are also going to sell new sales, said Miroslav Wang of Shoptet.
In the home environment, the phenomenon "Black Friday", as a discount or limited sweat, is part of it. The situation can not be expected to change in the next few years, said Adam Pha from the Dobrovsk bookstore. Year after year it is estimated that most traders in the Czech Republic use this shopping center to try to make them unattractive from the warehouse. Stay tuned to know how to buy and how much volume you have in R in action, said Tom Pouch, Director Marketing Institute.
Retailers retreat only on?
According to Jaroslaw Borka, editor of "Yanov Bourka" Gallery "Vakovka Brno", the traders in the Republic of R could not work for discounts. The black Friday market has been abroad for many years. In the Czech Republic, this fever has been a phenomenon for the past two and a half years. This is what Borz said, as this is the best way for this event.
At R, Black Friday was the dominant e-shop, but he did. At Christmas we have to calculate that they will spend 44 billion crowns on the Internet. The peak may be expected on Monday, December 10 and the following days, when sales may exceed turnover and one billion a day, said Yang Vetyka, Executive Director of the APEK.
Last year the turnover of internal e-commerce in the last November of the week during the discount events of the so- Ern ptek on billions of crowns, the association said. The average discount in online stores is 17%, according to Heureka.cz.
Last year, on the eve of inspections carried out by the Inspectorate of Inspection, 92 inspections were detected in 14% of them. It was not clear whether prices were in line with prices.