Years ago, when we hosted a number of Danish farmers, we could certainly compare yields. Of course, turning metric tons per hectare into a bushel into the acre before a smartphone means a lot of silence frowns when we all grope with the math in our heads. In this process I have noticed that they have a number of benchmark figures, such as 15 tons per hectare which determines what amazing results. (For what value is suitable for 239 bushels of corn or 220 bushels of wheat per acre – which only takes about 10 minutes and a dozen guesses to arrive).
The current record for wheat, by the way, is 16.8 tons per hectare or 250 bushels per acre set by New Zealand farmers, Eric Watson.
My point is how they focus on 15, while I'm obsessed with 200 bushel corn or 60 bushel beans. That was a few years ago, so like I have moved to 300 for corn and 100 for beans, those people fantasized about 20 tons of wheat. Interestingly, in an interview, record holder Eric Watson spoke of a combined monitor yield of 20 t / ha – other round numbers. That's the thing about round number targets, you keep bumping into it. And the big numbers that flash at our monitors seem to fit into our memories. No wonder we always feel a little disappointed with our harvest.
Psychologists offer several theories about why we like round numbers, and especially those based on 10. Automatic comparison is a bit funny and potentially problematic. Such goals rob us of our satisfying satisfaction when we get results that are only a few of the Dream Goals. When it comes to marketing, a round number target value like $ 4 for corn catches our attention in the same way. I believe our experts can add stories to support this, but over the years, I have found it to be a good idea to sell a few cents less than the price of that dream.
I also try to discipline myself to count any results above my career trendline as an excuse to celebrate – regardless of how round the number is. This practice shortens the permanent emptiness of dissatisfaction with the goal of a rounded number that continues to increase. This effort was quite successful.
That's another reason why I encourage the US to join other parts of the world in the metric system. Not only can we understand the amount of world supply and demand, which makes us crazy about trying to convert, but we will all scramble to set new benchmarks to decide whether we are happy or not. At least for several years, confusion allows us to enjoy several alternative ways to measure satisfaction.