Carrefour and its foundation associated with the Laiterie de Saint-Denis-de-l'Hôtel (LSDH) will finance the transformation of 66 milk producers into the organic sector and commercialize their production to meet growing consumer demand. The fourth French retailer number one.
"Commitments by volume and price". This operation, launched on Wednesday at the Open Agrifood Forum in Orleans, is also being conducted in partnership with WWF France and the APLBC Association of Dairy Producers. "This is an unprecedented project, ambitious and responsible, which pays to manufacturers commitments in terms of volume and price," said Carrefour Secretary General, Lawrence Valley.
50 euros per 1000 liters of milk. The 66 producers will receive a 50 euro subsidy per 1000 liters of milk for two years of conversion, of which 20 euros from Carrefour and 30 from LSDH. The milk will then be packaged by LSDH and marketed by Carrefour, which guarantees farmers the flow of volumes produced by signing a three-year contract.
Less polluting transport and ecologically designed bricks. In addition to this support, the collection will be made from less polluting biomethane-driven trucks to reduce CO2 emissions and the packaging will be made in environmentally-designed aluminum-free bricks that are tested in German. SIG Combibloc. The planned production is 10 million liters and should be available from 2020.
Organic milk represents 2.6% of the French collection in 2017, according to the latest annual milk survey of the Ministry of Agriculture. LSDH, one of the main players on the French market for milk and fruit juices, based in Saint-Denis-de-l'Hôtel, Loiret, currently processes 300 million liters of milk, of which 70 million bio.