Thursday , November 26 2020

Orange Bank: 200,000 customers and credit offers for smartphone purchases



Don't worry about Orange banking offers. Paul de Leusse, deputy general manager of the operator that handles Orange Bank, wants to be sure Paris that online banking has reached 200,000 accounts in one year of existence (birthdays celebrated on October 2).

Even better, while the pace of account creation is rather quiet, growth accelerated in October with more than 20,000 accounts, compared to 15,000 to 20,000 per month this summer! ". 30% to 40% of customers use their Orange Bank account« very often While " 5 to 10% of accounts are closed this year "

The manager confirmed that Orange Bank had a good part urban young 60% of them is family Convinced by the presence of offers in Orange shops. An invaluable competitive advantage vis-a-vis neobanks is only virtual … but despite all that, Orange Bank posted a loss: 94 million euros in 2018, and we won't expect profitability next year. Return to equilibrium is not expected before 2023.

On one side, conquer customers Very expensive. As of November 11, the welcome prize for opening an Orange Bank account is € 160, not € 80 for Orange and Sosh customers. " Another investment is the launch of innovation ". Some are in the program for 2019, including Premium cards that banks are still evaluating rates; Among the functions provided, free payments and overseas withdrawal fees and CVV codes change every hour.

Orange Bank will also place a loan offer (" financing is very short, several months "To finance the device" which can cost more than 1,000 euros "On a more pragmatic plan, Paul de Leusse explained that the iOS application has benefited from improvements to calm the inconvenience of customers who have difficulty registering with the iPhone. Improvements will be made to Android applications.


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