Sunday , July 3 2022

A market research firm claims that Apple fell in fourth place in smartphone shipments in the second quarter of 2019.


While most reputable market research companies released their latest quarterly smartphone sales reports last week, one such company took a few extra days to break up the numbers, ultimately ranking the top five vendors in the world differently from Canalys , Strategy Analytics and Counterpoint.

According to IHS Markit, the global decline in iPhone shipments, registered between April and June 2019, was so bad that it ultimately threw Apple off the podium. With 35.3 million units sold globally during the previous quarter, the Cupertino-based technology giant was outnumbered not only by Samsung and Huawei, but also by Oppo. Interestingly, the other three analytics companies ranked Oppo in fifth place, shortly after Xiaomi, at about 30 million units.
Meanwhile, IHS claims that the Chinese brand is demonstrating its "value for European carriers" by supporting early 5G launches, which contributed to a 13 percent increase in sales from 31.9 to 36.2 million units. Regardless of whether Apple has dropped another position in the global smartphone market, anyone can agree that the company has a major problem in several major countries.

Keep in mind that Apple lost to Huawei for the first time in the second quarter of 2018, and those numbers are already down 15 percent, which also reduces Cupertino's market share from 12 percent to 11 percent. What's worse is that iPhone revenue is also taking a hit, but at least compared to the second quarter of 2019, the upcoming launch of a new range of iOS phones should see a significant improvement.
All research firms also agree that total smartphone shipments have fallen again between April and June 2019, though this has not prevented Samsung and Huawei from increasing their numbers. But Huawei faces a difficult third quarter because of its precarious situation with the US government, which probably means Samsung will easily expand its lead.
In fifth and sixth place, Xiaomi and Vivo are essentially stagnant, with LG and Motorola taking quite a few hits, according to this particular report. The former's poor performance did not come as a surprise, but we were left with the impression that the latter brand did well, which IHS does not seem to agree with.

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