Making a smartphone that stands out in a crowded market is a complicated business, even for established players like Sony.
The Xperia brand of the company entered its 10th year in 2018, the latter adding the XZ3 handset to the line-up. Sony has rejected the popular trend on its newest aircraft carrier, choosing evolution rather than revolution – but is it well done to take a simple approach?
Design and appearance
You can easily mistaken the last Xperia, XZ2, with the XZ3 because the design is almost the same, except the edges are more curved, like the latest Samsung Galaxy S handsets.
This certainly gives an elegant and comfortable enough to hold and use with one hand – something that is hard to come by with many large smartphones that have become commonplace today.
However, elegance is disappointed by the glass body material that tends to be dirty, which is more prominent in black handsets.
At 9.9mm, the XZ3 is slightly thinner than XZ2's 11mm, and weighs 5g lower, now at 193g, but this isn't far enough to remove the handset's bulkyess.
The back part is still identical to its predecessor too, including the position of the fingerprint sensor that isn't right in the middle.
Sony's austerity gift and prominent features a mile away is a stunning OLED screen, utilizing its power as a TV maker with Bravia series. The 6in 2160 × 1080 screen offers attractive colors and one of the deepest black colors you will find on a smartphone, making it ideal for watching movies or videos while on the go.
Most of the XZ3 hardware is the same as before, with the identical Qualcomm Snapdragon 845 chip and 4GB of RAM to handle the speed of the cellphone.
Even though the spec sheets are reasonable, the handset doesn't run as smoothly as you expected, especially if you have several applications running in the background.
Side Sense, a feature that allows you to tap on one side to bring up the most used applications and shortcuts, is a great addition but is damaged by accidental touches – just as well you can turn it off.
Sony also missed the opportunity to upgrade its rear camera, sticking with a 19-megapixel snapper. Although the photos still look good but they don't beat other Android devices, such as Google Pixel handsets and OnePlus 6T.
Surprisingly, Sony decided to focus on a front-facing camera, crashing it up to 13 megapixels, so you can definitely see the difference in your selfie at least.
Sony did well to maintain prices starting at £ 699 – a bucking tendency to increase every time like other handset makers – but unfortunately the XZ3 runs its predecessor matching rather than aiming to fix it.
If you are looking for something with a beautiful display to watch a movie, you are looking for the right place, because the display is easily the only new and valuable part of XZ3.
The shape of this cellphone is good for holding in one hand, but again, disappointed by the large weight.
Maybe it's time for Sony to walk the path of revolution, rather than stick to the security of evolution.– Press Association