Bollywood will soon receive the largest number of subscribers on the website
Mumbai: The Bollywood music giant is about to overtake the controversial Swedish vlogger PewDiePie at the top of YouTube's channel subscribers in the coming days in a new direction for India's digital growth.
The T-series will become the first non-English channel to take first place on the world's most popular video platform, as smartphone ownership is increasing in the country by 1.25 billion people.
"We are very excited about the organization and for India, and the Indian channel that is number one is a great compliment to the whole country," said Bushan Kumar, president of the T-series AFP,
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Few outside the Indian diaspora will know the typically optimistic songs and dance clips of the T-Series, but they are already the most watched on YouTube. They have been seen more than 53 billion times, again defeating PewDiePie – whose videos had just over 19 billion views, as well as Justin Bieber and Taylor Swift.
The Swede, whose real name is Felix Kelberg, has the highest number of subscribers for five years, during which he was regularly in hot water over his videos.
Last September, he apologized after being heard by a racist strike in an irritating camp against an opponent while playing a live computer game.
Earlier in 2017, he lost his contracts with YouTube and Disney for anti-Semitic comments. He was temporarily blocked by Twitter in 2016, after joking about joining the Islamic state.
With the rapid closing of the T-series, fans of Swedish gamers have gathered to increase their subscriber numbers over the past few days, but that will likely slow down the inevitable.
On Thursday, both had over 71 million subscribers. PewDiePie was ahead of about 150,000, expecting the T-Series to overtake it in the coming days.
"This will give us recognition all over the world," said President Kumar.
The Company, one of India's largest record companies, operates 29 channels in Hindi, Tamil, Punjab and other languages. He also broadcasts health videos for fitness and children's cartoons. The T-series was founded in 1983 by Kumar's father Gulshan Kumar.
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He is a seller of fruit juices, who starts selling Bollywood music tapes and becomes a legendary producer of film music in the Hindi who has enjoyed tremendous success with the soundtrack for the 1990 film. Aashiqui (Romance). In 1997, he was murdered by Mumbai's mafia members.
In addition to producing musical clips, the T-Series also buys movie soundtracks and collaborates with artists across India, providing a platform for their content. His most watched music video is "Lahore" by Guru Randhawa, which was uploaded in December last year and was watched almost 620 million times.
Kumar refused to say how much money he made from the T series from YouTube, but Bloomberg News recently announced that the site accounts for about a quarter of annual sales of about $ 100 million.
T-Series began publishing videos on YouTube in 2011.
By October 2016, it has about 12 million subscribers and a total of 11 billion hits, according to Social Blade, a website that tracks YouTube audiences.
This month, India's richest man, Mukesh Ambani, has launched a new 4G network called Reliance Jio. He proposed plans for beneficial cellars that sent shock waves across the telecommunications market in India.
The eyes of the T series rose rapidly before rising this year. In January, subscribers were 31 million, while their views reached 29 billion, before rising to 71 million and 53 billion respectively.
"People say this is a successful channel, because the data is more or less free, and there is so many channels in India, but we are number one because of the great content," Kumar said.
Mobile Internet users in India have risen from around 306 million in October 2015 to 478 million in June 2018, according to the Internet and the Mobile Association of India.
And with millions of Indians still buying their first smartphones, the YouTube channels in the country will continue to hit new heights.
"Every day is increasing, Heaven is the limit," Kumar said.
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