Monday , November 29 2021

Here's how to free the voters: – Cheap junk



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"I can never imagine a voter being convinced of these products," says Trond Blindheim, an advertising expert at Christiania University College, to NTB.

In the next few weeks, Norwegian squares and meeting places will be filled with local politicians to hunt for voters. Tradition believes that they distribute products large and small – and if you are lucky, you can get something really nice. Or …?

– Some parties spend a lot of money on what is usually cheap junk. The question is whether it is well spent money. These tricks are for attention only and act as little reminders, says Prof. Peggy Brön of the Department of Communication and Culture at BI Norwegian Business School.

Like Blindheim, she is not impressed.

– Toxic semen?

Professor Peggy Brön states the following in a comment on the party's products:

– What about the Høyre Pique shirt? It tastes blue. A little elitist and not a good message. SV puts a lot of focus on its leader. Greens use condom humor, but are they trying to say that semen is as toxic as CO2 emissions? he asks well.

Thriller Fence: Political editor of the newspaper Geir Ramnefsel gives his opinion during the debate on Bleu in Oslo on Tuesday.
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She believes that few voters will be convinced of the products:

– The question is whether they have any influence on what voters vote for. I believe that the campaign material has little effect, because ultimately the strongest influence is the conviction in the message of the parties and how it is delivered by party leaders.

Believe in buns

Trond Blindheim points out that the products are mainly a pretext for stopping people from passing and that the clothes act as a uniform for those who stand on the stands.

– It is not the intention of the ordinary voter to wear these T-shirts. I can never imagine it, he says.

He also does not find products such as pins or soap bubbles very exciting.

“I think it's a bigger stopping effect if they give out buns and coffee. It's inertia. If they just endure and distribute party programs, people try to go the other way – even if they actually vote for them. People can't read the program, Blindheim says.

It lists polls among first and second choice voters.

– They do not vote on the programs, but based on what they associate with the different parties. For example, the Center Party is for people in the countryside, and Right gives high priority to business.

Oslo 20190704.
Party Center Party. (Q). Advertising effects and materials regarding the 2019 municipal council and county election brochures, shopping bags, soap bubbles, sunglasses, condoms, deck, powerbank, t-shirt and rain jackets.
Photo: Lise Åserud / NTB scanpix

Oslo 20190704.
Left Party. (V). Advertising effects and materials regarding 2019 municipal council and county elections brochures, shopping nets, vegetable nets, bee and bee seeds, muffin, t-shirt and rain jackets
Photo: Lise Åserud / NTB scanpix

Oslo 20190704.
The Socialist Left Party. (SV)). Advertising effects and materials related to the 2019 Municipal Council and County Elections brochures, shopping nets, drops, T-shirt and rain jackets.
Photo: Lise Åserud / NTB scanpix

Oslo 20190703.
Party Right (H). Advertising effects regarding the 2019 Municipal Council and County Elections brochures, soap bubbles, shopping net, T-shirt, rain jackets, drops and sunscreen.
Photo: Lise Åserud / NTB scanpix

Oslo 20190703.
Party Right (H). Advertising Effects on 2019 Municipal and County Elections Brochures, Soap Bubbles, Shopping Network, T-Shirt, Rain Jackets, Drops and Sunscreen.
Photo: Lise Åserud / NTB scanpix

Oslo 20190705.
The Green Party (MDG). Advertising effects and materials regarding the 2019 municipal and county elections. The MDG has, among other things. brochures, shopping nets, condoms, seed-friendly, water bottles and T-shirts.
Photo: Lise Åserud / NTB scanpix

Oslo 20190705.
Party Red (R). Advertising effects and materials regarding the 2019 municipal and county elections. The MDG has, among other things. brochures, buttons and T-shirts for the New Norwegian, Sammy and Bockmole party.
Photo: Lise Åserud / NTB scanpix

Oslo 20190703.
The Labor Party (Ap). Advertising effects and materials regarding the 2019 municipal and county elections. Ap has, among other things. brochures, hats, T-shirt, rain jackets, drops and bottled water.
Photo: Lise Åserud / NTB scanpix

Oslo 20190725.
Advertising effects and materials related to the municipal council and district council elections 2019. FRP, Progress Party, materials, logo, election campaign, election materials
Photo: Trond Reidar Teigen / NTB scanpix

Oslo 20190725.
Krf, Christian People's Party, Advertising effects and materials regarding the 2019 municipal council and district council elections. Material, logo, election campaign, election materials.
Photo: Trond Reidar Teigen / NTB scanpix



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