The number of Swedish cans of soda and water in Norwegian ATMs increased by 13.8 percent compared to last year, Infinitum data show.
In the first half of the year, 6.52 million Swedish non-alcoholic beverages and water cans were placed in Norway. The number of beer cans is 6.44 million, an increase of 4.7 percent.
Displays unpublished data from Infinitum, which operates a mortgage scheme for canned drink and plastic bottles with a recycled mortgage sign in Norway.
The Brewery and Beverage Association believes that this shows growth in border trade and is concerned with development.
"This is the safest data on border trade in beverages, as other methods of obtaining data are considered to be rather uncertain," says Erland Fuglum, leader of the brewery and beverage association.
Statistics Norway even says their border trade surveys are uncertain, as the data is based on limited interview surveys
Fuglum thinks it is particularly worrying that the gap is so large between the increase in Swedish soft drinks in the Norwegian mortgage system (13.7 per cent) and the overall border of trade, which increased by 8.3 per cent in the second quarter. 2018 to the first quarter of 2019, according to the latest statistics Sweden estimates.
– The number of Swedish cans and bottles in vending machines should not be much higher until the government understands the seriousness. The trend is strong and coverage is increasing, Fuglum says.
In recent years, you have managed to mortgage more and more Swedish cash registers in Norway, but you do not get the money for the boxes.
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Summer is the time for annual reports, and data from the Norwegian beverage industry clearly shows that the sugar tax has left its mark in 2018.
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For the traditionally wealthy utility maker Oskar Sylte, for the second consecutive year, it had a shortfall, something the company thanks to the government's sugar tax.
The giant Coca-Cola also noted that its result was shrinking, with a total of NOK 93 million.
– The goods at the Swedish border are now being sold below the tax level in Norway, Stein Rømmerud told Coca-Cola Top Today's business this summer and explained the decline with both the sugar tax and a very good year in 2017.
The head of the Brewers Association says the entire industry is suffering from today’s Norwegian tax regime and is excited about what the government is doing with the case after the sugar tax was heard this summer with a deadline of July 12.
– We understand that this means additional revenue for the government, but we hope it will be understood that it will also mean more revenue if the levy is eliminated, which boosts production and sales in Norway and creates more jobs, Fuglum says .
The government has already turned to the sugar levy on pastry and confectionery. What happens to the soft drink tax is still unclear.
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In recent years, a small but growing industry has been selling soft drinks and sweets online from Sweden and Germany.
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Fuglum, who was previously the secretary of state for the Center Party and the first consultant, says he hears stories that upset him about how the online brush trade is destroying the Norwegian industry.
"One of the biggest paradoxes is the post office stores that fill the postal warehouse with soft drinks from Sweden, while also witnessing a decline in soft drink sales," he says.
Norwegian beverage data for the summer of 2019 is far weaker than last year, but this is largely due to the time and last year's record summer.
In June, beer sales fell 9.12 percent compared to the same month in 2018.
Sales in Brussels fell 5.17 percent, according to data collected by the Danish Beverage Association.
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