The cross-border Western Union and US technology giant Amazon has entered into a partnership that will allow Kenyans to use the local currency to pay for products sold on the e-commerce platform.
The deal is aimed at expanding Amazon's customer base in the country by attracting customers who have been blocked from payment platform difficulties that prevent transactions in local currencies.
Such partnerships are already working in nine other countries around the world, including Chile, Colombia, Hong Kong, Indonesia, Malaysia, Peru, the Philippines, Taiwan and Thailand.
E-Commerce, owned by billionaire Jeff Bezos, recently launched a cross-border payment option called "PayCode," which handles complex requirements for currency, settlement and money movements for international transactions.
After selecting PayCode on the Amazon.com payment page, online code purchasers are sent instructions on how to pay personally to a Western Union agent.
This move is expected to provide greater access to online goods for customers previously excluded from e-commerce due to lack of accepted payment methods.
"We help unlock access to Amazon.com for customers who need and want items that can only be found online," said Khalid Fellahi, senior vice president and general manager of Western Union Digital.
The two companies said they intend to take advantage of greater convenience and choice in a world where cross-border buyers and sellers are often located on different continents and in completely different financial ecosystems.
"Amazon is committed to enabling customers to shop on our platform, and much of this is to allow customers to pay for cross-border online purchases in the way that is most convenient to them," said Manny Sundaram. Manager.