Tuesday , August 16 2022

Dualist: The first boutique to mark the launch of the outerwear brand



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Amid the success of the fluffy jacket specialists, Moncler has in mind, Deborah Janicek has begun his design for topcoats. So the former leader of Pablo (the group of Gerard Darrell) and Figareet returns to his first love of entrepreneurship, launching a new concept called Dualist. This brand is for men and women, it does not start on its own, but with the support of the Paris Zapa ready-to-wear group.

Collection Autumn-Winter 19/20 – Dualist

Thanks to this association (whose investment proportions remain secret) between the group and the one who had been a consultant in the past, Dualist was able to get started quickly. In just six months the brand was ready to start this comeback, relying on the Zapa structure to bring the project together with a freelance specialist.

The concept: a more accessible brand from Moncler or Pyrenex, with the reversibility feature. Dualist has assembled three male jackets and four ladies jackets with lengthwise or bend variations, park space in matt organic cotton and a puff jacket in shiny recycled nylon. A total of 45 reference colors are available that allow you to wake up an easy-to-carry pile with a more fantastic face: neon yellow, golden or pink metallic, but also a foot print, camouflage … Made in Turkey, these pieces they do not contain either down or fur, the founder says.

"What interested me was first to mark a product," says Deborah Janicek, but expressing more than one person. And this is a more affordable alternative, though modern, to the nails of luxurious jackets that are a great success, "she adds.

A two-person private piece sold for between 350 and 500 euros on the French e-commerce website of the brand released in September, but also in the first boutique showcase of the concept. An area of ​​50 square meters on the left bank, 47 rue du Four, which opens in the last days of August, and will also express the ambition of the brand and its designer. "The store will have a lot of graphic urban dimension, with strong lines and raw materials, but more luxury codes like old parquet," she explains.

Once this store and e-shop opens, Dualist hopes to start expressing through pop-ups in conceptual shops or department stores, but also to perpetuate its concept in the summer. The brand team is working on its first summer models, with several versions of the jackets. Here again the ease and the movement are prerequisites for seduction of the urban.

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