Already established in Cote d 'Ivoire and Nigeria, the Senegal heavyweight has formed an alliance with Wilmar to accelerate its development.
This time, this is the right one. After failing once and for all to control the former Suneor, who became Sonacos again in 2016, and that of Grands Moulins de Dakar (GMD), Patisen, leader of the Senegalese food agribusiness industry, has just reached a good coup in forming a joint venture with Singaporean Wilmar , the world leader in palm oil. The two partners finally had to set up a peanut oil refinery and flour mill at the harbor of the future of Bargny-Sendou. The commencement of complex development is expected at the end of the year, in accordance with the beliefs made Young africa by Youssef Omaïs, founder of Patisen.
Other brand partnerships also connect the two players. Recently, Senegalese companies produced, under the Wilmar brand, bouillon cubes specifically for the Nigerian market. In return, Patisen bought the fat for making broth and oil for mayonnaise, chocolate and margarine. "Over the past few days, we have produced for them, and our factory's production capacity is at risk of being saturated because this is a very large order. This is a great partnership," rejoicing with Youssef Omaïs who was very calm.
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This article first appeared in YOUNG AFRICA