Facebook, the most popular social network currently claiming 2 billion active users a month, has been the subject of several scandals over the past few months. In addition to allegations of confidentiality of consumer data, the US company also faces the issue of counterfeit accounts on its platform. We also remember that in April 2017, Facebook improved its counterfeit detection techniques, allowing it to eliminate 30,000 in France and in the first quarter of 2018 Facebook removed 583 million more.
An incorrect account on Facebook is someone who pretends to be another Internet user who has gained some popularity about the number of visits, comments, or articles devoted to him. He may also be a user with a false name or not leave personal data or not be found by other users. These bogus accounts can also be created by bots, which are automated software designed to create and control fake accounts.
The company's efforts to fight counterfeit reports are visible and tangible, but it seems that Facebook has not said the whole truth about the subject and lied about its figures. A recent report by the legal research group PlainSite says almost half of Facebook users are actually bogus accounts. Facebook would have lied to the public the extent of its problem with counterfeit accounts, which probably exceeded 50% of its network.
The report explains the effects that counterfeit accounts may have on the platform, and how this may affect not only public perception on Facebook but also harm investors:
- its customers buy ads on Facebook based on the fact that Facebook can target more than 2 billion human beings. As long as consumers are not real, companies put their money in the trash;
- Bots click on random advertising to circumvent algorithms to combat fraud. False reports look good if they do not follow a clear pattern. This type of activity deceives advertisers, but rewards Facebook with revenue;
- fake accounts often mislead other Facebook users through maneuvers, which can sometimes involve governments.
The report also mentions that Facebook has long prioritized the growth and expansion of consumers, but the company is not doing well. In recent years, it has not registered new users and can still be held back by millions of bogus accounts that inflate consumer statistics. Therefore, it is not absurd to think that the company may have contributed to the dissemination of these false statements about their own interests.
Source: PlainSite Report
What do you think?
Do you think Facebook may have created fake accounts to raise its stats?
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