Banque Atlantique has just launched the new Niger graphic charter as part of the Impulse transformation project by the Banque Centrale Populaire Group (BCP) in its parent company in Africa, Atlantic Business International (ABI) and 16 subsidiaries in 10 countries in the world. sub-region.
The ceremony to launch a new visual identity took place on Wednesday, October 31, when Niamey was in the bank's head before Director General Mr. With COULIBALY and several collaborators.
Banque Atlantique thus strengthens its image through implementing horse drawings in Niger to reflect the DNA of the BCP group, as well as subsidiaries from the Ivory Coast, Mali, Benin, Burkina Faso, Guinea-Bissau and Senegal which preceded this. structuring process.
This change is a strategic shift that is consistent with the ambitions and commitments of the BCP group in Sub-Saharan Africa who are ambitious to build the first pan-African banking, solidarity and root group.
This process is going well because ABI's parent company has stood firm in the top three financial groups in the UEMOA space, thanks to the ongoing performance of its subsidiaries operating in the fields of banking, insurance, banking and corporate management. dactifs.
About Atlantic Bank
Banque Atlantique is the third largest banking group in the WAEMU zone in terms of market share.
Banque Atlantique is present in eight UEMOA countries:
Banque Atlantique also provides support to specialized subsidiaries such as:
Business Bank: Atlantic Finance
Asset Management: Management of Atlantic Assets
Insurance: Atlantic and Atlantic Life Insurance P & C Insurance at Côte Beach, GTAC2A-Vie and GTA-C2A IARDT in Togo
Banque Atlantique is a subsidiary of Banque Centrale Populaire (BCP) Group of Morocco.
About Banque Centrale Populaire (BCP) Moroccan Group
BCP Group, one of the first banking institutions in Morocco, is in the top 10 African banks in terms of balance sheet size. This draws its strength from its unique values of solidarity, mutuality and organization in Morocco. This group consists of 9 Regional Victim Banks (BPR), a collaboration call; Banque Centrale Populaire (BCP), the Group's central body in the form of a public limited company listed on the stock market; and special subsidiaries, foundations, foreign banks, and representatives. BCP Group is present in 12 African countries and 13 other countries in other parts of the world.
In the UEMOA region, BCP relied heavily on Banque Atlantique to build the first pan-African banking group, solidary and anchored locally.
The concept of solidarity refers to the Group's commitment to African countries to finance large infrastructure projects and the development of social and financial inclusion, while strengthening relations between the African diaspora in the world and home countries.
This also illustrates the strong relationship between the Group and its various subsidiaries for better long-term resilience.
Niamey, 05 November 2018