25/01/2019 | 15:14
The revolutionary model will be tested in Paris and New York in 2019
Procter & Gamble (NYSE: PG) announced today
the introduction of reusable and reusable packaging for some
of its most popular products as part of a new one
ambitious initiative to change the dependence on the world
disposable packaging and waste destined for disposal. from
furthermore, the new circular solutions "collect and recycle"
Waste removal assistance was also introduced
as part of a partnership with LoopTM,
an e – commerce platform developed by Google
International Leader in TerraCycle Recycling. much
P & G's world brands are among the largest, including PanteneTM,
seasonTM, CascadeTM and Oral-BTM,
will participate in this innovative platform later this year.
This press release contains multimedia elements. See the full press release here:
Pantene is a unique bottle made of lightweight and durable aluminum for shampoo and conditioner. (Photo: Business Wire)
is a global round solution for packing and shopping,
the first of its kind to improve – compared to
current online trading solutions – performance
environmental standards and packaging convenience
are collected, cleaned, recharged and reused. Loop offers
also the ability to collect used products on the threshold
users for recycling and re-use. P & G has
is the first consumer product company to join Loop.
Announced at the annual meeting of the World Economic Forum in Davos,
in Switzerland, this partnership achieves sustainability goals ambition
2030 of P & G and the constant commitment of the Company to transform
intentions for sustainable development in action
P & G scientists and engineers have developed solutions for
innovative production, packaging and distribution that will please
consumers and allow them to easily adopt a way of life
sustainable. Eleven P & G brands will be available as part of the Loop
in one of the three formats. The Loop system will be validated and optimized by
through real market experience from
mid-2019 in New York and Paris.
Favorite brands such as Pantene, Tide, Cascade and CrestTM
have designed new, long-lasting and filling packs in the mold
luxury containers with new features and features
Pantene introduces a bottle of aluminum
lightweight and durable for shampoos and balsam.
season the number one detergent in America in which he participates
Contour with herbal detergents Tide purclean,
packed in a new, durable stainless steel bottle
a simple rotating cap and a comfortable spout.
waterfall in your continuing search for ways to do it
the experience of washing dishes better and with respect
the environment, has developed a new ultra-durable packaging
Cascade ActionPacs product that allows users to avoid
comb promotes the sustainable development of hygiene
mouth with new mouthwash Platinum of comb, a
unique formula that provides fresh breath and protects from stains,
packed in a strong reusable glass bottle.
ArielTM and FebrezeTM participation
with durable and refillable packages that are also available
in stores, testing a new battery and model
can be used directly for users.
Loading recycling products
Oral-B, leading innovations in oral hygiene
more than 50 years will test circular brush solutions
Rechargeable electric teeth and hand brushes for teeth.
Oral-B CLIC, a new iconic design for toothbrushes
hand, offers a durable handle, equipped with a unique mechanism
allows users to only replace the head of the. t
brush. The loop platform will recycle the used brush heads
hand dental brushes such as electric.
GilletteTM and VenusTM
will provide first-rate packages with durable packaging
the user will retain in addition to the handle. Knives and elements
the toiletries used by these toiletries will be collected from
users for Recycling by TerraCycle.
Recycling of used hygiene products
brand baby diapersTM and alwaysTM
will test the collection of used hygiene products in the homes of
users for recycling using technology
an exclusive revolution developed by Fater, a joint venture
between P & G and Angelini. The technology enables transformation
Absorbent hygienic products used in raw materials
for applications with higher added value.
"We take advantage of over 180 years of innovation and
knowledge of global users to enable. t
responsible consumption on a large scale, "said Virginie Helias,
Vice President and Head of Sustainable Development at P & G "We
we are proud to partner with TerraCycle as
the first consumer goods company to be part of this
a program that is just one of many ways
to achieve our Ambition 2030 goals for acceleration
sustainable innovation and the promotion of circular solutions.
– Time to act now. It is with passion we use
the strength of our global reach and the strength of our brands
trust in developing more sustainable solutions. from
Transforming partnerships are essential to this
mission, because no one can do it alone, "she added.
"We are delighted to partner with P & G and other brands,
Retailers, Global Infrastructure Companies and Economic Forum
to create a new way of consumption
in a more responsible way, "said Tom Szaky, CEO of TerraCycle. "
Loop's ambition is not just to eliminate the concept of waste
of the packaging, but also greatly improve the experience with
products and convenience in our shopping way. Thanks to
Loop users will be able to consume this way
is responsible for products packaged in a durable package,
reusable or fully recyclable. Thanks to the power of
a number of brands of trust, such as those of P & G, will be able to
to change consumer habits and reach the required range
to achieve its goals. "
How Loop Works
DO YOUR ROADS : Users will visit the site
Loop Internet or Loop Reseller sites
and will buy reliable branded products that have been
processed in order not to produce packaging waste.
RECEIVING : Consumers receive their sustainable products
in the sophisticated transport container designed exclusively by Loop
eliminating the need for disposable packaging such as
ENJOY : Consumers Feel Elegant
convenience in eliminating the concept of packaging waste
for single use.
COLLECTION : No need to clean and
to get rid of the packaging; when users are finished
place the empty package in one of the containers
Loop. Loop will collect them directly from their home.
CLEAN : A team of Loop scientists has been developed
customized cleaning technologies, so any product
can be reused safely.
RECOVERY, RECYCLING OR USE : Loop quickly fills
products as needed, and returns re-filled containers for
users. If there are rescue products used, such as
diapers, pads, razors or toothbrush parts,
they will be restored for reuse or recycling.
P & G products are available through Loop
Our goal is to give women more "Great Hair Days"
We know that purity is important – for you, yours
Cascade® is constantly looking for ways to improve its experience
Crest points to a more sustainable innovation for bathrooms
We know that impeccable purity in the most
Always protect from children.
Illustrating his constant commitment to respect
* Source: Online survey conducted in October 2017 in France
Oral-B, the leader in innovation for oral hygiene for more
For more than 115 years Gillette has been offering
Gillette Venus, the world's number one shave brand
|Pampers and Always|
Pampers and Always are committed to sustainability
About Procter & Gamble
P & G serves consumers around the world with one of the largest
a wider range of prestigious brands, trust and quality,
among which are Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®,
Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks® and
Whisper®. The P & G community includes operations in approximately 70
countries around the world. Please visit http://www.pg.com
keep track of all news and get information about P & G and its
TerraCycle is an innovative waste management company whose purpose is
a mission to eliminate the concept of waste (eliminating the idea of waste).
Operated nationwide in 21 countries, TerraCycle
partners with manufacturers of consumer products,
leading distributors, cities and facilities
for recycling of products and packaging – from dirty diapers to barrels
cigarettes – which would otherwise end up in landfills or burned. from
In addition, TerraCycle works with
leading consumption to integrate waste streams
difficult to recycle – like ocean plastic – into theirs
products and packaging. TerraCycle has won more than 200 awards
sustainable development and gave more than $ 25 million to
schools and charities since its inception 15 years ago. for
know more about TerraCycle or join its programs
recycling, please visit www.terracycle.com.
The text of the communiqué resulting from a translation must not in any way
be considered official. Единствената версия на изданието, която прави
вярата е тази на комюникето на оригиналния му език. превод
винаги трябва да се сблъскваме с изходния текст, който ще бъде прецедент.
Business Wire 2019
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