The news was hot news this week. Ashan, the French supermarket giant, has sold its stores in Italy and Vietnam, after 8 years of loss and a deficit of 1 billion euros in 2018. General management of the Auchan affiliate those who are afraid of a reaction in Senegal.
Joined by Seneweb, Auchan's external communications officer, Papa Samba Diouf, assures that Senegal is not concerned. The fact is that world-wide there was a new director of Auchan, Edgard Bonte, who is "in the process of deploying his strategic vision." According to Diouf, this is the "sale of all supermarkets and hypermarkets in Ashan that have made a loss".
The goal is to optimize the turnover, which is about 52 billion euros, while catching up in the field of e-commerce, whose reins are in the hands of Amazon, eBay, Cdiscount. "We are worried about e-commerce, which is why we are in full digital transformation. So Bonn's director decided in his action plan to sell the stores where the losses were recorded and to digitize simultaneously, as well as Amazon and others who very early understood that the digital is the future. "Informs Mr. Diouf.