BNP Paribas Real Estate will deploy a program in nearly six countries to allow for remote meetings thanks to the expanded reality. The mysterious launching Magic Leap is his partner.
Experience has something like the Jedi Council in Star Wars. Instead of seeing Obi Van Kenobi's fire hologram, he is a demo of BNP Paribas Real Estate, who is presenting a real estate project. The company has announced in Viva Tech that it will develop this add-on reality technology that allows virtual elements to be embedded in the real world – for their teams based in Hong Kong, Dubai, London, Frankfurt and Paris. ,
After six months testing, it merged with the American Magic Jump Unicorn. It is known that the startup company has set Google's or Lucasfilm's appetite by showing videos with impressive demonstrations of its technology and raising nearly $ 2 billion from big investors before experiencing a real crisis. In 2016, she admitted lying to her investors by faking her videos and being away from her rival, Microsoft. The giant is indeed one of the first to launch Hololens's expanded reality helmet, the latest model bluffing and much more compact.
"The magical jump has seemed to us best suited for organizing distance meetings between our employees and some investors," said Kevin Cardona, Director of Innovation at BNP Paribas Real Estate. The specialist, for example, envisages a case where a buyer would like to visit a London tower, which has not yet been built, on Covent Garden's side. Instead of traveling to see a construction site, BNP Paribas offers to project it from a place of residence for a virtual experience with holograms.
Demo effect requires that holograms sometimes suffer from some compensation, but in general, the result allows a remote meeting more fun than video chat software. In May, Magic Leap acquired French-Belgian launcher Mymesis, which scans and models the user's movements in 3D and in real-time. This use is being watched by BNP Paris Real Estate in order to achieve cost and energy savings for the company's teams. Another advantage is that the increased reality costs less than re-travel or even tele-presence rooms. "It takes 150,000 euros for a full room for telepresence, and since at least two are needed for a full swap, it quickly accounts for a significant budget," one of the countries of the GNP said.
Since the summer of 2018, Magic Leap has marketed his glasses, which the brand wants to call "devices" to be distinguished from Microsoft's HoloLens. on Magic Jump One costs around $ 2300 and is currently difficult to access ordinary people – only a few non-European developers or partner companies can access them, according to relatively unclear rules from the start, accustomed to secrets ,
It's hard to test, but the Magic Jump impresses with the depth of the field they allow. Their retro-futuristic trend is currently the most successful in the market. The level of comfort, holding is nice, even if after twenty minutes of demonstration, the device feels and leaves the same sacred traces of the nose or forehead. Equipped with eight chambers, a built-in microphone and speakers in each branch, the device does not even include the hardware needed for software calculations.
All the intelligence is built into the Light Pack – a nice round case attached to the device via a cable that is passed behind the shoulder. Simply slide the Light Pack through a groove in the back pocket or, if not, inside the garment. This design choice is Magic Leap's specificity. Microsoft HoloLens really embarked on all the intelligence on the helmet. "We are still a little at the stage of the first iPhone, with these technologies, but the jump is already impressive," said Kevin Cardona, who argues that this teleportation attempt is a pioneering approach.