Apple's iPhone sales in China fell 20 percent year-over-year in the fourth quarter of 2018, while Huawei's Chinese smartphone sales rose 23 percent, according to an IDC analyst.
Apple in its quarterly reports no longer publishes iPhone sales volume data but only revenue, meaning IDC's sales channel verification is often the clearest indicator of sales changes.
Apple recently announced Apple's iPhone sales revenue in the last quarter dropped 15 percent from the same period last year, and CEO Tim Cook said a drop in demand in China was one of the most important reasons to reduce sales forecasts for the company. next period.
IDC data showed a decline in iPhone sales in China in the previous quarter by 19.9% compared with the same period last year, while Huawei's shipments increased by 23.3%. That's why Apple's market share dropped to 11.5%, from 12.9% a year ago, the report said.
"In addition to the usual performance improvements in 2018 and small changes in external design, there are no major innovations that would encourage consumers to continue to change their phones at a much higher price. "he says.
Few innovations and high prices have appreciated the iPhone
China's smartphone market fell 9.7 percent in the quarter, but Apple fell two times faster, according to IDC. The slowdown in economic growth, renewed replacement times and high iPhone prices have contributed to the fall of the US giant.
After years of strong growth, the leading brands of Apple's smartphones and South Korean Samsung are now highly competitive with global market stagnation.
Huawei, which surpassed Apple and became the world's second smartphone brand in 2018, remains the leader of the Chinese market. It strengthened this position after sales in the last quarter of the year jumped 23.3 percent, more than any other brand, according to IDC.
Apple is fourth in smartphone sales in China, behind Chinese Oppa and Viva, according to the IDC report.
Huawei, on the other hand, has grown steadily, despite the fact that in recent months the company has faced a number of problems, including the company's chief of company being arrested for fraud. In addition, the US has assembled its allies in an attempt to block the company from selling next generation network equipment.