EXO Lay's studio has canceled its contract with Samsung in support of the "one China policy".
On August 13, Lay's studio announced in Weibo that they had reviewed the companies it approved as a model, and because Samsung's global website did not follow "one China policy", it canceled its modeling contract with the company. The statement stated "Samsung Electronics, of which Lay is a model, has vague definitions of country and region on its official global site. The act of ambiguity about the integrity of our sovereignty and territory has severely damaged the national feelings of Chinese compatriots. We regret and declare that we cannot tolerate this. "
One China Policy dictates companies should be clear when it comes to China's sovereignty over its territories, and Samsung's global website failed to meet policy expectations, which ended Lay's contract with a Korean company . Lei was also criticized for continuing to model Versace, which apologized after citing Hong Kong and Macau as independent territories rather than Chinese territory.