Thursday , January 21 2021

PC Revue | Zuckerberg wants to integrate WhatsApp, Instagram and Messenger to communicate with them

Facebook head Mark Zuckerberg plans to link messaging services to this social network. Services will continue to function as stand-alone applications, but their main technical infrastructure will be unified. These efforts will bring together three of the largest communications networks that have more than 2.6 billion users. For the first time people will be able to communicate on different platforms. This step has the potential to redefine the way people use interconnection applications and to connect Facebook users more strongly.

Facebook's security and privacy issues, as well as Facebook's monopoly status, will be at the top. The plan is still at an early stage to be completed by the end of this year or early 2020. Thousands of Facebook employees need to reconfigure what WhatsApp, Instagram and Facebook Messenger have at the most basic levels.

According to sources familiar with this issue, Zuckeberg wants all applications to include end-to-end encryption that will protect messages. They will not see them except someone in the conversation. Zuckerberg hopes that the expansion of the application infrastructure will improve the benefits of Facebook and increase user engagement in the company's ecosystem. People will use less of the competitive services offered by Apple and Google. Thanks to more frequent interaction with Facebook app users, the company will be able to expand its advertising and add new revenue-generating services.

Recent criticism of Facebook for resolving unauthorized interference in the election and the spread of disinformation has slowed society's growth and damaged its reputation. The planned changes are intended to contribute to correction. Applying connectivity means a fundamental change in Mark Zuckerberg's attitude. Instagram and WhatsApp were independent companies Facebook bought. At the time of acquisition, Zuckerberg promised the two companies sufficient autonomy from the new parent company. WhatsApp and Instagram have increased significantly since then and forced Zuckerberg to change his mind. Now he believes their integration will be beneficial to the entire Facebook family of applications in the long run.

These efforts began to advertise among employees at the end of last year, causing Facebook conflicts. The founders of Instagram Kevin Systrom and Mike Krieger suddenly left Facebook last fall when Zuckerberg began to consider this opportunity. Founders of WhatsApp Yan Kum and Brian Acton went for similar reasons.

The integration plan also raises privacy issues as user data has to be shared between the services. For example, WhatsApp only requires a phone number when registering new users. Facebook and Facebook Messenger, on the other hand, are asking consumers to give their true identity. Comparing Facebook and Instagus with WhatsApp can discourage some people who prefer to use each app individually.

It can be assumed that the integration of WhatsApp, Instagram and Facebook Messenger infrastructure will be technically demanding. Unlike Facebook Messenger and Instagram, WhatsApp does not store messages and stores only minimal user data. This is the only service that by default uses end-to-end encryption.


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