Smartphones are no longer just communication, but Samsung is a valuable emotional and physical asset, according to a new European survey: 35% of respondents say they would prefer to take phone charges as money. The survey, involving more than 6,500 respondents, shows that sharing power from smartphones is a valuable asset in today's world. When we take our phone or share it with someone, we share our intimate work with them and offer
a personal relationship that has created a new form of social currency and human behavior – a "digital friendship".
Research has shown that the desire to share energy can also be an indication of how close we are to someone, as the desire to share is growing with proximity. For example, respondents would most likely share their battery with a stranger (14%), more likely colleagues (39%), family members (72%), friends and partners (both 62%). However, energy sharing has a significant impact on all actors. 62% of respondents said they would buy a stranger in exchange for sharing energy
coffee. 7% even said they would be ready to go to a meeting.
Energy sharing is already part of modern dating and something enhances the romantic relationship: more than one-fifth (21%) of the respondents say that sharing energy is the most valuable gesture of a date. However, 76% of respondents remain cautious and are not willing to share their batteries with someone at the first meeting, but prefer to wait until the third date. This new social currency in romantic relationships is particularly widespread in the generation of Z and millennia: almost two
One third (62%) of those aged between 18 and 34, with a romantic interest in someone, would like to share their battery to get to know the person better.
"By examining Maslow's research, a psychologist who develops the theory of human motivation, we see our smartphones become a priority in our daily lives," said behavioral psychologist Catherine Templar Lewis. "Offer something as valuable as battery charging activates parts and chemicals in the brain that are related to pleasure and trust. The wave of oxytocin causes a warm gloss effect, which leads to stronger social connections. Sharing energy is a great way
exploring new friends or building a romantic relationship as it opens up a new dimension to human behavior and interaction. "
The Samsung Galaxy S10 provides users with wireless sharing with compatible devices. It is the driving force behind this developing social currency.
"The new technology allows users to share their battery with their friends wirelessly, removing the dependence on traditional chargers while helping to develop modern digital human behavior," said Mark Nothan, director of Samsung's mobile portfolio and strategy Electronics. "Interestingly, the research reveals that sharing energy is a powerful means of social integration and creating greater confidence in modern relationships."
Other Key Findings:
– Generation Z and Miles will probably share their battery with strangers.
– Just over a fifth (21%) of respondents aged between 18 and 34 will share their battery with a stranger.
– A baby boom generation will share their battery with strangers, but not for love.
– Respondents over the age of 55 would share a battery with a stranger if they needed help (36%) and less likely due to a potential romantic interest (21%).
Despite the benefits for all participants, we are still indecisive:
– One third of respondents (33%) said they would lie about the battery level of their phone to avoid sharing the battery.
– The office is less friendly when it comes to charging smartphones: 41% of respondents say this is one of the most annoying problems in the workplace if their colleague wants to rent or charge a smartphone.
The study was conducted as a result of the introduction of the Samsung Galaxy S10 smartphone. Samsung has also developed a digital service guide to help with wireless shared power.