Seattle / Cupertino, California (APA / Reuters) – Amazon is expanding Apple's product offerings. Shortly before the start of the Christmas business, two US technology rivals agreed to expand their previously limited cooperation. The world's largest online retailer announced on Friday to sell the latest versions of iPhone, iPad, Apple Watch and other devices in the US, Europe, Japan and India over the coming weeks.
So far, Amazon has only offered a limited range of Apple products such as Mac computers and Beats brand headphones. Not included in the new offer, however, is HomePod's Apple streaming speaker, which competes with Amazon Echo online partners and Alexa voice services.
Amazon, Apple, and other US technology names, such as Google, have little collaborative power because of their competitive supply of devices and services. However, Amazon and Apple are now overcoming this difference to increase sales at the main retail time this year. The new partnership also shows that Amazon's market power continues to grow important for leading brands such as Apple and Nike, who have long refused to distribute their products through online retailers.
At the same time Amazon is more difficult to fight against counterfeiting branded products. In addition, starting January 4, Amazon will remove third-party Apple products from its offer, which is not permitted by iPhone manufacturers to sell. However, customers must continue to be able to buy brand-free accessories – such as headphones – at the Internet department store, which is compatible with Apple devices.
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http://www.apple.com/ ~ APA011 2018-11-10 / 03: 31